Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JUNE 26, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

I Wonder The Value

JANUARY 4, 2017

Workload Example Graphic design, copywriting, content writing, email marketing, web marketing, SEO, ASO, PPC, advertisement, automation, cold calling, event, public relations, partnership, marketing research and etc. Meaning This category is more used for specific marketing channels or workloads to execute it.

Marketing 40

Marketing Inbound Advertising B2B 40

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

MARCH 15, 2022

Sales-led go to market strategy. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. You’ll, however, need a good marketing team and a good marketing plan that will help drive users to your product.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52