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502: Use LAUNCH Code to ease the overwhelm when launching a B2B product – with James Whitman

Product Innovation Educators

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

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Product Requirements: Using a Written or Visual Framework

Mind the Product

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. The same matrix of methods of product requirements, with key techniques and descriptions. Product Requirements in B2B Software Markets. Choosing the Right Method.

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How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This approach accelerates proof of concept and production deployment without the overhead of hiring fulltime specialists. Case Study: AIPowered GenAI for Email Marketing A B2B SaaS provider implemented an external AI team to integrate large language models into their email marketing platform.

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Agile Software Development: We’ve Come Full Circle

Product Management University

Understandably so, viewing the market through the lens of the customer (versus the lens of the product) is still the single biggest challenge for the product management profession. Waterfall Product Launches: In the early days of Agile, waterfall product launches were considered a crime on par with treason.

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How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

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