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Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. Webinars, social posts, third party analysts, product reviews, podcasts, and long-term email nurturing are anchored by new features and compelling use cases. “Why aren’t we getting more done?”
Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. However, the idea for a cloud-based conferencing tool sat idle for over a decade while Eric worked as Cisco’s Corporate VP of Engineering.
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