Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

Userpilot

MARCH 14, 2023

The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. Personalized onboarding experiences allow users to experience product value in the least possible time. What is the freemium model?

Feedback Software 87

Feedback Software Analytic Tools User Testing Data Visualization 87

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 87

Research Software Onboarding KPIs Product Research User Testing 87

Amplitude

FEBRUARY 1, 2021

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. But now, a great product launch is all about the bigger picture. Internal Alignment Is Key for Executing Your Product Launch Strategy.

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Product launches Strategy User Testing Product Research 112

Userpilot

FEBRUARY 3, 2023

Here are the four main reasons why customer analysis is essential: Create a personalized marketing strategy Customer analysis helps you optimize your marketing campaigns. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time.

Analytic Tools 88

Analytic Tools User Testing Research Software Feedback Software 88

Product Innovation Educators

SEPTEMBER 2, 2024

Adapting Research Techniques to Specific Situations There’s no one-size-fits-all approach to market research. The specific techniques and methodologies used should be tailored to the product, market, and stage of development. This information could guide product development, marketing messages, and pricing strategies.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. The product usage data will help you identify and remove friction inside your product.

User Testing 88

User Testing Research Software Customer Experience Feedback Software 88

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Market research survey example. Public roadmap survey example.

Customer Feedback 69

Customer Feedback User Testing Feedback Software Product Research 69

Ronke PM

OCTOBER 5, 2023

Technical support teams also foster strong relationships with power users and willingly connect them with the product management team. These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product marketing speaker.

Customer Experience 92

Customer Experience User Testing Customer Feedback Research Software 92

Userpilot

JULY 19, 2021

By tracking and analyzing customer data, it allows you to create product experiences that improve product engagement along the user journey. Send a personalized in-app welcome message when a new user signs up. It allows you to deliver the right message to the right group at the right time. b) Behavioral messaging.

Analytic Tools 96

Analytic Tools Research Software Reporting Tools Customer Communications 96

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

SEPTEMBER 29, 2022

Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns. Behavioral advertising aims to show potential customers the ad at the right time with the right message to compel them to purchase your products. Contextual targeting vs. behavioral targeting. Feature usage.

Data Visualization 72

Data Visualization Analytic Tools Customer Experience Reporting Tools 72

Userpilot

NOVEMBER 23, 2023

As they get larger or introduce new product lines too quickly, we often go too broad with the market that we’re serving and start losing touch with the customer’s needs. In other words, the product-market fit becomes weaker for some of the target audience. The product momentum gap by Dave Martin.

Feedback Software 81

Feedback Software Product Research Analytic Tools User Testing 81

Gainsight

OCTOBER 14, 2020

Welcome to Day 1 of Pulse for Product, our inaugural event geared towards those in product management roles. PMs carry the weight of collective feedback on their shoulders, and with the right tools, they can bring the product to the finish line—ultimate customer satisfaction. Yes, you read that right. Revenue or Reach?

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Products are easy to try or test before purchase.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

DECEMBER 20, 2020

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. NDR is often a litmus test for the company’s product-market fit, value proposition, and growth efficiency, all in one. Most notably, we have learned how to survive and thrive.

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 73

B2B Research Software Feedback Software Customer Experience 73

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Conversion Copywriter to B2B and SaaS. Joel Klettke.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Tracking custom events.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Userpilot

MAY 20, 2024

Chrome extension builder : With Userpilot, you can craft an engaging customer experience utilizing different UI patterns and in-app messages (e.g. AI writing assistant : Userpilot’s AI writing assistant helps enhance the copy of your in-app messages so they are more readable and engaging. Setting up events in Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 82

Feedback Software Research Software Analytic Tools User Testing 82

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Upcoming Events. BoS Europe 2019 BoS USA 2019.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

NOVEMBER 8, 2022

From a business point of view, that’s a complete waste, so you need to answer questions about product viability upfront. Even if there’s demand for your product, it may take you much longer to achieve product-market fit or customer fit if you don’t seek insights from your users. Custom events in Userpilot.

Product Research 84

Product Research Feedback Loop User Testing Feedback Software 84

Lenny Rachitsky

SEPTEMBER 3, 2024

Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.

User Testing 105

User Testing Framework Feedback Software Onboarding KPIs 105

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Once they realize the product’s value first-hand, they are more likely to make a purchase.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Marketing 80

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

Product Marketing 85

Product Marketing Marketing Research Software Feedback Software 85

Userpilot

MAY 17, 2024

TL;DR Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. It offers various features, including event segmentation, funnel analysis, user cohorts, and retention analysis.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Mironov Consulting

AUGUST 8, 2016

David Strom and Paul Gillin co-host a weekly podcast called For Immediate Release: B2B , with a focus on B2B marketers. We talked about the importance about researching markets and not generalizing from a single case study or customer. They generously invited me to join in for this 20-minute episode.

B2B 53

B2B Marketing Product Manager Product Management 53

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Mixpanel

AUGUST 3, 2023

Marketing analytics is a practice of collecting and measuring marketing data—and using tools that can offer a clear picture of the path from casual website visitors to valuable paying customers. Of course, we at Mixpanel, being the pioneers of event analytics, have our own opinions on how to approach marketing analytics.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Intercom, Inc.

MAY 12, 2020

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. I’m joined as ever by our SVP of product, Mr Paul Adams. I’d never worked in it before.

User Testing 173

User Testing Product Research Customer Experience Customer Feedback 173