Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

B2B 111

B2B Customer Experience Development Enterprise 111

UX Planet

JANUARY 18, 2024

It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. In any project, the user experience is paramount, and evolving this experience hinges on robust UX research. For B2B companies, surveys can capture trends and general attitudes toward a product or service.

Data Visualization 98

Data Visualization User Testing Research Software Product Research 98

Userpilot

OCTOBER 1, 2022

Additionally, you can use a tool like Userpilot to A/B test in-app experiences and—for instance— check if adding a small tooltip could enhance the first-time user experience. Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises.

Feedback Software 87

Feedback Software Research Software User Testing Onboarding KPIs 87

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

AUGUST 27, 2024

Some potential use cases include: Session recordings : Heap even enables you to link captured events to session recordings to help you understand why users take certain actions. User segmentation : Segment users based on their in-app behaviors and attributes to help personalize user experiences for each group.

Data Visualization 77

Data Visualization Analytic Tools Software Review Feedback Software 77

Userpilot

JULY 17, 2024

Here are eight user persona examples to guide you in creating your own detailed personas. User persona : Useful for product development and user experience design. Helps you streamline onboarding , integrate user feedback , and track in-app behavior. Eddie values dedicated account management and 24/7 support.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

ProductPlan

JANUARY 28, 2022

Let’s say your company sells enterprise SaaS solutions. Over the years, you’ve built several apps that solve different but related problems for your user persona. That gives your enterprise buyer the chance to pick and choose. Again, imagine you sell B2B software tools. To charge a higher price point.

Research Software 70

Research Software Weak Development Team Customer Experience User Testing 70

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. It’s a brilliant way to communicate product value to its end users. What about SLG’s downsides?

Analytic Tools 89

Analytic Tools Feedback Software Customer Experience Data Visualization 89

Userpilot

MAY 30, 2024

The Aha moment is the moment when the user experiences the product or feature value for the first time. It is a pivotal moment in the customer journey because it helps users understand how the product can help them achieve their goals. This means you have to analyze the behavior of different user segments separately.

Onboarding KPIs 83

Onboarding KPIs Data Visualization Analytic Tools User Testing 83

Userpilot

FEBRUARY 7, 2024

SaaS trial conversion rates are primarily impacted by the length of the trial, the product’s pricing model, and the overall user experience. Offer in-app guidance to trial users and help them experience value. On the other hand, a product that’s too cheap may lead users to question its quality.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

NOVEMBER 2, 2023

Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software. Sales-led growth may be more suitable for complex and enterprise products and highly regulated markets. Marketing-led growth tactics: SEO.

Feedback Software 84

Feedback Software Analytic Tools Research Software User Testing 84

Userpilot

AUGUST 30, 2024

Additionally, you can tailor support resources and troubleshooting guides to better address the unique needs of desktop and mobile users. Firmographic segmentation This is a customer segmentation model primarily used in B2B contexts, where businesses divide companies into groups based on company industry, number of employees, revenue, etc.

Data Visualization 71

Data Visualization Analytic Tools Reporting Tools Customer Experience 71

UX Studio: Product Management

JULY 12, 2021

Clutch is a reputable field guide for B2B agencies, so we collected each eCommerce web design company with higher ratings in their database. We are thrilled to be among the top B2B business service providers, according to the Clutch Global award and to be a Zeplin Agency Member. . Absolute Web.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 124

Enterprise User Testing Technical Advisors Feedback Software 124

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. Why Does Freemium Make More Sense for B2C and SMB-B2B?

User Testing 97

User Testing B2C Reporting Tools Customer Experience 97

Mixpanel

FEBRUARY 10, 2021

Adoption metrics give you a view into the user experience, but from a different perspective than usage metrics. They focus on how your users adopt the product and how they react to a new feature or service. Active users: The number of users who have interacted with the product within a defined time period. . %

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Userpilot

JULY 1, 2024

These examples demonstrate how SaaS companies can employ market research to inform product development, improve user experience, and strategically position themselves in a competitive market. Hotjar : Combines analytics and feedback tools to give teams insights into user behavior and preferences.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Make the trend work for you: Keep your teams connected to drive better employee (and customer) experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JUNE 17, 2024

This model is mostly for enterprise-level products, where the person responsible for the purchase decision is different from the person using the product (i.e., That said, let’s go over them: Product as the main source of customer acquisition A good product attracts users through its intrinsic value and features.

Analytic Tools 75

Analytic Tools User Testing Onboarding KPIs Customer Experience 75

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

SEPTEMBER 29, 2022

DMPs are often used by B2B marketers and enterprise-level companies as it helps them to find granular audiences. Analyze the data to find behavioral patterns that can be used in behavioral targeting to improve user experience and feature adoption. form fills – track when a user fills in a text field.

Data Visualization 72

Data Visualization Analytic Tools Customer Experience Reporting Tools 72

Userpilot

APRIL 25, 2024

Importantly, market research plays a pivotal role in measuring and enhancing customer satisfaction and loyalty, which are critical for understanding key demographics, improving user experience, designing better products, and driving customer retention.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Guy

NOVEMBER 29, 2019

Lack of education of use cases of how users were able to use it. After hitting the market and failing, Glass has since pivoted to a B2B model and have changed their strategy. Draw conclusions from variations of the emoticons about users, their behaviour, and their emotional relationship to content, products and services.

User Testing 159

User Testing User Friction Customer Experience Customer Feedback 159

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 144

B2C B2B User Testing Feedback Software 144

Good Product Manager

MARCH 19, 2015

Minneapolis, April 15, 2015: Sorting Out Product Management and User Experience. In this presentation, we will discuss how product management and user experience differ and how they need to collaborate effectively throughout the innovation and product development process. ProductCamp St Louis: Saturday, March 28, 2015.

Customer Experience 68

Customer Experience User Testing UX B2C 68

Userpilot

AUGUST 30, 2023

This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But you need a solid strategy and must pay attention to creating mind-blowing user experiences.

Customer Experience 92

Customer Experience User Testing Customer Feedback Research Software 92

UX Studio: Product Management

JANUARY 11, 2022

As a professional user experience design agency, we help companies worldwide choose the most suitable design partners to create impactful digital products. Our expertise, impact, and dedication have been recognized by Clutch, the global B2B rating platform. An award-winning design company based in the heart of Europe.

Research Software 82

Research Software User Testing Customer Experience Data Visualization 82

The Product Coalition

MAY 6, 2020

Research is based on the investigation of each company’s expertise, domain knowledge, reviews, and rankings provided by the high-authoritative B2B analytics hubs and expert teams, such as Clutch.co, TechReviewer.co, IT Firms, GoodFirms.co, SoftwareWorld.co, The Manifest, and others. Fireart Studio Min. project size: $5000 Avg.

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Sachin Rekhi

JUNE 24, 2015

In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. The Main Advantage: Reduction in Cost of Acquisition.

Customer Experience 60

Customer Experience Data Visualization Advertising B2B 60

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. Product Requirements in B2B Software Markets. I imagine that other B2B markets also need to document complex market characteristics, and the hybrid spec ticket format is a good option for this.

Framework 118

Framework User Testing Research Software Feedback Software 118

Gainsight

OCTOBER 26, 2020

And in that way, it reminds us of enterprise software. Wracked with technical debt and too little clout, product and engineering teams continue to add features to “monetize” things, without consideration to the user experience. The hit detection was glitchy. Sprites were difficult to see.

Analytic Tools 52

Analytic Tools CTO Customer Experience Data Visualization 52

Gainsight

JULY 20, 2022

You can break down segmentation into two broad categories: user characteristics and user behaviors. User characteristics are traits that users bring with them to the party, independent of the product. User characteristic segmentation. You can think of the two types as “who they are” vs “what they do.”.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59