Mind the Product

OCTOBER 25, 2022

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

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Userpilot

APRIL 8, 2024

Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. This approach is becoming increasingly popular, even for the enterprise client. This includes enterprise sales, which traditionally used to be very top-down. Let’s dive right in! Book the demo!

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Analytic Tools Feedback Software Data Visualization Strategy 100

Gainsight

MAY 23, 2023

This aligns with the vendor’s view of Customer Success, particularly among its largely SaaS customer base, as something that should permeate across the enterprise. Many of our customers are basically going from, it’s a function, to, it’s a strategy.” It’s not just a team.

Enterprise 59

Enterprise User Testing Customer Experience Customer Feedback 59

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

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Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. But where can you get started to start driving growth and success?

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works. It’s time to grow.

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The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

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Product Strategy Strategy User Testing Weak Development Team 110

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

DemandMatrix

FEBRUARY 7, 2020

With advancement in technologies and infrastructure, enterprises are becoming client-centric hi-tech business houses. They are fully equipped with proactive and result oriented marketing strategies for their niche. Thanks to Technographics !

Enterprise 52

Enterprise B2B User Friction Technology 52

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

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Data Visualization User Testing Research Software Feedback Software 388

DemandMatrix

JULY 1, 2020

How B2B Marketing got harder with changing global picture? It made countries to declare the lockdown compelling enterprises announce ‘Work from home’ or operate remotely to keep the businesses going. Since many countries are lockdown for months now, there is zero probability for B2B products. Go digital – but is that it?

B2B 52

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Userpilot

OCTOBER 1, 2022

This software adoption strategy doesn’t only make your product more engaging but also demonstrates that you understand your users and makes software adoption easier. Use gamification strategies to drive repeated engagement. Best digital adoption solutions on the market for B2B companies. Tracking user events on Userpilot.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Mironov Consulting

JULY 15, 2024

  (My selection bias: mostly B2B/enterprise, primarily 15-plus-year veterans, many current or former coachees).  ” The why’s tend to cluster around: Product strategy smacking headlong into not-our-target-audience-but-we-could-close-this-one-quickly revenue opportunities. 

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Weak Development Team B2B User Testing Enterprise 64

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. So how do you get started? What is a persona?

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. For B2B companies, surveys can capture trends and general attitudes toward a product or service.

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Data Visualization User Testing Research Software Product Research 73

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

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Product launches Strategy User Testing Product Research 111

Product Management Unpacked

SEPTEMBER 29, 2021

I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Why the MS in Product Management degree?

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Product Management Product Manager Product Research Healthcare 217

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

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Product Research User Testing Customer Experience Feedback Software 355

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Here are four steps for building a user adoption strategy: Do customer research and create user personas. Then you need to build an effective user adoption strategy that works.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

People-First Product Leadership

JULY 16, 2024

Product-led growth is a go-to-market strategy reflecting a straight forward product that people can try and buy on their own, without needing sales guidance. It's common in enterprise, business-to-business (B2B) industries with complex or high-priced products that need explaining or where personal relationships are key to making sales.

Onboarding KPIs 52

Onboarding KPIs B2C User Testing Data Visualization 52

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Here are four steps for building a user adoption strategy: Do customer research and create user personas. Then you need to build an effective user adoption strategy that works.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Manager Coach Blog

MAY 7, 2024

Communication Excellence: Possessing the ability to communicate complex ideas clearly across various organizational levels to ensure alignment and execution of strategies. Advanced Analytical Abilities: Excelling at dissecting complex data, identifying patterns, and formulating strategies based on comprehensive market analysis.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. Des Traynor, our Chief Strategy Officer and Co-founder, explains the far-reaching implications of the shift to subscriptions : .

B2C 221

B2C Customer Experience B2B Branding 221

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There! The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

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The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). But should it? True story. Fast forward a decade?—?I

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