The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. And when we think about growth, if you work in a B2B context, I’m guessing that your company is really focused on landing large enterprise clients. Is this what you pictured when you heard the word JEDI?

Product Research 319

Product Research User Testing Research Software Analytic Tools 319

Lenny Rachitsky

APRIL 18, 2024

They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles. Understanding the distinction between a genuinely innovative startup idea and one that merely garners initial enthusiasm can save founders time, resources, and energy in the long run, steering them toward more promising ventures.

Startups 117

Startups Feedback Software Crowdsource Customer Feedback 117

The Product Coalition

NOVEMBER 27, 2023

This action not only creates new, frequently recurring revenue streams, but it also raises the value for enterprises. A guide to vertical strategy implementation for SaaS startups: Tips included 1. The startup quickly gained traction and has raised more than $120 million to date. Get your product on third-party review sites.

Research Software 131

Research Software Feedback Software Reporting Tools User Testing 131

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 84

Enterprise Marketing Strategy Outbound 84

Andrew Chen

JULY 10, 2018

The current generation of marketplace startups has been incredibly successful. We look at a lot of marketplace startups at Andreessen Horowitz @a16z – and we fund a lot of them! Find aggregators: Physical aggregators (like campuses), enterprise clients, supply aggregators, or scrape listings. Curate one side.

Startups 110

Startups Onboarding KPIs Customer Experience Systems Review 110

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

Data Visualization 115

Data Visualization Product Research Feedback Software Customer Feedback 115

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. Ten years later, there’s still a sense that startups can simply develop a product, lean back, and let the software do all the work. Self-serve software is great, but startups need humans, especially for sales, support and success.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Enterprise Level ($100,000 +). Gaining new customers. Paid marketing activity will be important here, as will brand equity.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Andrew Chen

SEPTEMBER 24, 2018

The consumerization and developerization of B2B. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., Startups have to choose where they want to play, and what organization they want to build. a16z Podcast.

Enterprise 76

Enterprise Inbound Advertising B2B 76

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

Research Software 99

Research Software Feedback Software User Testing Product Research 99

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. After long hours of profiling on Clutch, GoodFirms, LinkedIn, Crunchbase, and many other B2B platforms and rankings, we have defined the top five software developers in Poland. $99

Analytic Tools 137

Analytic Tools Research Software Software Development Software Developers 137

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

The Product Coalition

NOVEMBER 29, 2021

Agile product life cycle framework- Tools and practices ( Image 1 ) by Surbhi B Sooni Nowadays, many companies and startups are champions in adopting and acquiring agile methodologies in the development phase. That said it doesn’t mean it can’t be done for early-stage startups. Framing (F) It depends on the maturity of the product.

Data Visualization 165

Data Visualization Feedback Software Agile Product Research 165

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Sales: Be able to route prospects to our self-service flow or the most appropriate team within Sales, e.g. startups, SMB, MME, based on well-defined customer segments.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. From there, I got involved in startups. I started a few companies, one of which we sold. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

JANUARY 5, 2022

Suddenly, the team got to know SOC 2 Reports all too well and realized just how burdensome and unscalable it could become, especially for high-growth startups. Drata recently raised $100 million in venture capital funding, which I believe makes it San Diego’s latest startup unicorn with an evaluation of $1 billion.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Lenny Rachitsky

JUNE 18, 2024

As someone who’s always worked on product-oriented growth, I’ve never had a chance to understand the logic behind advertising out in the real world, and what kind of impact startups see from these levers. ” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders.

Advertising 124

Advertising B2B Customer Experience Software Engineering 124

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

Reaching enterprise B2B users may require you to expose a message in your app/on your site. Here is an Easy Fix was originally published in Product Management Lessons from the Startup Trenches on Medium, where people are continuing the conversation by highlighting and responding to this story.

User Testing 170

User Testing Customer Experience Feedback Software Customer Feedback 170

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. But I couldn’t raise the money for the startup; this was 2009, right after the recession.

Outbound 183

Outbound Technical Advisors Weak Development Team Startups 183

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. As I said, they’ve been quite busy. If you enjoy our discussion, check out more episodes of our podcast. .

Branding 222

Branding Technical Review Customer Experience Enterprise 222

Lenny Rachitsky

FEBRUARY 18, 2024

. • LinkedIn Ads —Reach professionals and drive results for your business — Jason Lemkin created and runs SaaStr, the world’s largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90 million venture capital firm specializing in early-stage enterprise investments.

B2B 136

B2B Reporting Tools Customer Experience Enterprise 136

The Product Coalition

JANUARY 11, 2023

If you’ve ever worked on a B2B feature and found yourself saying “Hi, this part reminds me of my running app!” Making better, more informed decisions As Product Managers and as startup founders, we continuously evaluate value vs. effort, even when we don’t realize it. or anything of that sort, you know what I mean.

Research Software 158

Research Software Product launches Technology Data Visualization 158

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. It’s not easy to schedule.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Product Talk

FEBRUARY 21, 2024

For example, if I see that this opportunity comes up more often for designers at startups, then I can focus my recruitment efforts on that segment. Finally, I can scan the quick facts for the folks who experienced this opportunity and quickly identify how to target new people who might also benefit from this opportunity.

User Friction 254

User Friction Customer Experience Customer Feedback Analytic Tools 254

The Product Guy

JULY 18, 2019

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Product Talk

JULY 12, 2017

This case study will share how one company is adopting continuous discovery across the enterprise. What this means is that this company, Arity, sometimes acts like a startup because they’re a small company that’s being protected to go and do their own thing. This company builds both consumer and enterprise products.

Product Research 236

Product Research User Testing Data Visualization Research Software 236

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118