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Enterprise B2B product management by Jason Knight

Mind the Product

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] Read more » The post Enterprise B2B product management by Jason Knight appeared first on Mind the Product.

B2B 162
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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 130
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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

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How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Mind the Product

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

This action not only creates new, frequently recurring revenue streams, but it also raises the value for enterprises. A guide to vertical strategy implementation for SaaS startups: Tips included 1. The startup quickly gained traction and has raised more than $120 million to date. Get your product on third-party review sites.

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Startups, Avoid Being Vitamins At All Costs

The Product Coalition

Why you should never settle for a vitamin in B2B In B2B, you need a champion in your prospect company, a champion who will make things happen so the deal moves forward; they will help convince the other decision makers. thanks to us. We were definitely not a pain point. We were a vitamin.

Startups 169