Product Innovation Educators

DECEMBER 16, 2024

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

Research Software 99

Research Software Feedback Software User Testing Product Research 99

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 84

Enterprise Marketing Strategy Outbound 84

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? not to mention an understanding of software architecture?—?gain

Agile 175

Agile Startups Technical Review Software Review 175

The Product Guy

AUGUST 1, 2019

Since there was no active grooming or planning session with the engineers, daily standups played the role of requirement review meetings. The team also agreed to initiate a weekly meeting to review and clarify requirements and to estimate the user stories. Long standups.

Weak Development Team 149

Weak Development Team Software Review Technical Review Onboarding KPIs 149

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.

Data Visualization 79

Data Visualization Analytic Tools Reporting Tools Software Review 79

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Intercom, Inc.

JANUARY 5, 2022

And as nice as verbal assurances and a handshake are, as you grow and try to sign with more established, enterprise-level companies, you’ll find yourself more and more having to provide proofs of compliance before closing the deal: The shift to the cloud, more and more data breaches – it really put a magnifying glass on third-party risk.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Userpilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

Analytic Tools 87

Analytic Tools Data Visualization Reporting Tools Software Review 87

Intercom, Inc.

NOVEMBER 20, 2018

At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

APRIL 19, 2022

Like every other B2B buyer, it’s important to research a product before committing to it, especially in this case that you can’t try out Pendo NPS for free. Only Pendo customers on the Pro and Enterprise plans have access to the NPS feature. Some reviews suggest it can be way more. How much does Pendo NPS cost?

Feedback Software 84

Feedback Software Analytic Tools Research Software Reporting Tools 84

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. Owning versus leasing of network equipment was another decision point required.

Startups 125

Startups Fractional CTO Technical Review Software Review 125

Mironov Consulting

MARCH 26, 2022

At least in the B2B software product world, I haven't found that to be true. Things I frequently hear from B2B field/sales organizations: "Product doesn't understand how important this is.  They  Most of our P1 escalations are for code we didn't write and don't think is good."

Analytic Tools 145

Analytic Tools Data Visualization Reporting Tools Customer Experience 145

Mironov Consulting

APRIL 15, 2023

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  In aggregate, how many different customers will use the same exact bits to do X?  What

Customer Experience 124

Customer Experience Software Review User Testing Technical Review 124

Mind the Product

APRIL 27, 2017

A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. With a clickable prototype, an internal review board can see just how the finished product will look AND function. Product Requirements in B2B Software Markets.

Framework 120

Framework User Testing Research Software Feedback Software 120

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

AUGUST 27, 2024

You can start using Heap’s Autocapture by adding the provided code snippet to your website header. After creating a Heap account, you’ll receive a unique tracking code snippet. Install Heap by adding that code to the <head> section of every page on your web app. Userpilot pricing.

Data Visualization 75

Data Visualization Analytic Tools Software Review Feedback Software 75

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

OCTOBER 29, 2020

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. We were working together as consultants, where we basically designed and built software for other people.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

JUNE 2, 2024

Luckily, we’ve listed the 17 best product-led growth software in the market. We’ve included key features, user reviews, and pricing to help you decide. No-code, all-in-one solution for product adoption throughout a customer’s lifecycle. No-code tool for event tracking, reports, and custom dashboards.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Research Software 78

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. Dan: I’ve been in enterprise sales now for 18 years. Right now we’re working with some Fortune 50 companies, all B2B, down to much smaller startups here in New York City.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Mironov Consulting

JANUARY 24, 2024

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    Here’s a chance to push from behind, offer support and insight, or preview/review approaches and materials.    Product management malpractice.     Tous pour un, un pour tous.

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

JULY 21, 2022

All you have to do is enter your email to get started'” As Slack expands into a larger enterprise product, you have to start appealing to groups of people and types of roles and industries that aren’t in that early adopter group. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. That said, this persona example is about Eddie, who represents IT decision-makers in large enterprises.

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User Testing Research Software Data Visualization Feedback Software 86

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. When designing personas for enterprise applications, here are some key aspects to keep in mind: Role-Specific Needs: Enterprise personas often represent users with specific job roles.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 98

Customer Experience Customer Feedback User Testing Feedback Software 98

Gainsight

MAY 31, 2023

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Data Visualization Onboarding KPIs B2B 12

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Coalition

NOVEMBER 27, 2023

Vertical software is appealing to investors not only because of its appealing business model, but also because of its potential to change traditionally labor-intensive industries. Textura: This vertical SaaS is payment management software. The energy software business is expanding, with energy demand expected to rise by 48% by 2040.

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Research Software Feedback Software Reporting Tools User Testing 131