The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. Customers expect the product to be customised to their needs. For example.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    Product management malpractice.  

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

NOVEMBER 9, 2017

Each of these items are also useful when communicating your product’s strategy to various stakeholders within your organization. Themes typically describes abstract ideas or concepts critical to your product vision. Alex is a product manager with years of experience in B2B Digital Marketing space. Better Products.

Framework 345

Framework Agile User Testing Research Software 345

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 139

Product Strategy Strategy User Testing Weak Development Team 139

Product Innovation Educators

SEPTEMBER 23, 2024

Employees who have been with the company for a long time may find it difficult to adapt to new directions, especially if they’ve been successful with the original product. Currently, he serves as the CEO of SE Healthcare, a leading company in digital therapeutics focused on nurse burnout, and as a coach for CEO Coaching International.

Healthcare 321

Healthcare Leadership Strategy Startups 321

The Product Guy

MAY 7, 2020

It contains subsections with steps that one should go through while building products. Product Strategy. As a first step, PM needs to define the strategy for the product. A well defined product strategy provides insights into the deep customer problems that your product is trying to address.

Technical Review 398

Technical Review Product Manager Product Management Research Software 398

The Product Guy

JANUARY 5, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

Product Strategy 129

Product Strategy Strategy User Testing Weak Development Team 129

The Product Guy

APRIL 4, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. What people usually call strategy is in many cases just a general direction.

Product Strategy 116

Product Strategy Strategy User Testing Product Research 116

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team.

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

Intercom, Inc.

MARCH 21, 2019

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy. Atlassian’s distribution flywheel.

Feedback Software 220

Feedback Software Customer Feedback Product Research Enterprise 220

The Product Guy

FEBRUARY 18, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

B2B 177

B2B User Testing Enterprise Demo 177

Lenny Rachitsky

MARCH 30, 2025

Proven strategies to implement Shape Up methods, whether you’re working in a startup or enterprise environment. The clear warning signs that your current development process is failing before it’s too late to change course.

Startups 70

Startups User Testing B2B Engineering 70

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. I lead an enterprise software company in the healthcare space. But should it?

Customer Experience 155

Customer Experience User Testing Data Visualization Analytic Tools 155

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Userpilot

MARCH 24, 2025

They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. A person with no background in AI, ML, or LLM-powered products. A professional with no experience building consumer products (e.g.,

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Arkenea

APRIL 10, 2025

This guide covers everything you need to know about outsourced software product development services , from core definitions and benefits to a stepbystep process, pros and cons, realworld case studies, and future trends. Table of Contents What Is Outsourced Software Product Development?

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  And very few companies can balance the two.  (See

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

The Product Guy

FEBRUARY 2, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Coalition

MARCH 23, 2022

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 148

Startups Fractional CTO Technical Review Software Review 148

The Product Guy

MARCH 2, 2017

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Those with experience in enterprise-level AI platforms. PMs with Product Information Management (PIM) data experience. Android-first PMs.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. Not all markets want to buy this way.

Naming 145

Naming User Testing Weak Development Team Feedback Software 145

Sachin Rekhi

FEBRUARY 16, 2020

All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

DECEMBER 31, 2023

As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy. At some point I gave the CEO homework: to analyze all the recent deals of one of the products and try to find patterns.

User Testing 123

User Testing Workshop B2B Leadership 123

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. That said, this persona example is about Eddie, who represents IT decision-makers in large enterprises.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

SEPTEMBER 10, 2024

Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment. Uncovers valuable insights : Analyzing customer behavior across segments unlocks insights you can use to refine product strategies and improve brand loyalty.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. The challenge?

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52