The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Identify your peak performance times throughout the day and schedule your most challenging tasks accordingly.

Feedback Software 70

Feedback Software User Testing Customer Feedback Customer Experience 70

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? What’s Enterprise? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Unstated B2C Assumptions. And will soon forget us.).

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example.

Feedback Software 144

Feedback Software Analytic Tools Onboarding KPIs B2B 144

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Guy

JULY 12, 2018

What’s the hardest part about being (their position)? If you’re a B2B business then go to your customer’s office, some clients love that. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals….

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. They’ll also be in a stronger position to lead than they’ve ever been. Here’s the bottom line. Product Led Growth In Context.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 79

User Testing Enterprise Weak Development Team Product Research 79

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. What is Solution Selling? It’s not wrong or bad.

Product Research 130

Product Research Document B2B Demo 130

Userpilot

MARCH 30, 2025

One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. This is especially important in the B2B space. This is my motivation behind writing this article. More About The Product Mentor. Better Decisions. Better Products.

Technical Review 398

Technical Review Product Manager Product Management Research Software 398

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Do certain verticals retain better over time (fit)?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

OCTOBER 1, 2022

To leave customers with positive first impressions, create a personalized onboarding experience that fits your customer’s needs. Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises. Let’s go over the ten user onboarding tips: 1.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. Dan: I’ve been in enterprise sales now for 18 years. The last 12 of those have been in leadership positions. We do live workshops and a ton of speaking engagements.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It recognizes that these things are all interlinked: an unhappy employee won’t be able to provide a positive experience to customers when they’re not having a positive experience themselves.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Product Talk

FEBRUARY 21, 2024

As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. As we collect stories and hear about unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. This is how we create customer value.

User Friction 260

User Friction Customer Experience Customer Feedback Analytic Tools 260

Mind the Product

APRIL 27, 2017

Personally, I get positive results from detailed written requirements. Product Requirements in B2B Software Markets. I imagine that other B2B markets also need to document complex market characteristics, and the hybrid spec ticket format is a good option for this. Written Methods. Choosing the Right Method.

Framework 159

Framework User Testing Research Software Feedback Software 159