The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). Roadmaps are shared. Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. They’ll also be in a stronger position to lead than they’ve ever been. Here’s the bottom line. Product Led Growth In Context.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. What is Solution Selling? It’s not wrong or bad.

Product Research 130

Product Research Document B2B Demo 130

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Do certain verticals retain better over time (fit)?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

APRIL 9, 2020

You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively. Form a high-level understanding of the alignment in your relationship (positive, negative, or neutral). Test See how that initial test works in the actual meeting.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Product Talk

FEBRUARY 21, 2024

As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. As we collect stories and hear about unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. This is how we create customer value.

User Friction 253

User Friction Customer Experience Customer Feedback Analytic Tools 253

Userpilot

OCTOBER 1, 2022

To leave customers with positive first impressions, create a personalized onboarding experience that fits your customer’s needs. Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises. Let’s go over the ten user onboarding tips: 1.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. Dan: I’ve been in enterprise sales now for 18 years. The last 12 of those have been in leadership positions. We do live workshops and a ton of speaking engagements.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer. More About The Product Mentor. Better Decisions.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It recognizes that these things are all interlinked: an unhappy employee won’t be able to provide a positive experience to customers when they’re not having a positive experience themselves.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

MAY 10, 2018

The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users. It’s such a positive and happy job to have, with some of the best entrepreneurs out there coming to tell you about all the ways they’re going to change the world.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Guy

JULY 18, 2019

By performing an honest personal inventory of your skills, experience and interests, you will be in a better position to choose the career path that best suits you. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

Product Management University

MARCH 1, 2017

Our solution is optimized for enterprise deployments. Just Say: Our solution was designed for higher performance in large enterprises. The post Marketing Buzzwords: Why You Should Keep Them Out of Your Lexicon appeared first on Proficientz - Product Management Training for B2B. Don’t Use: Optimize.

Marketing 100

Marketing Weak Development Team Enterprise B2B 100

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy. Identify your peak performance times throughout the day and schedule your most challenging tasks accordingly.

Feedback Software 76

Feedback Software Customer Feedback User Testing Customer Experience 76

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Data Visualization Onboarding KPIs B2B 12

Intercom, Inc.

NOVEMBER 4, 2021

But, and perhaps more importantly, you have to figure out a way to evolve your brand, to make it resonate with an enterprise audience without losing whatever quirkiness made you unique in the first place. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. As I said, they’ve been quite busy.

Branding 222

Branding Technical Review Customer Experience Enterprise 222

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. or doing nothing, is usually the main competitor faced by enterprise sales-people.). Once you have surfaced these answers (to the best of your ability), you are then in a better position to sell on features against these needs.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. .” So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Mironov Consulting

SEPTEMBER 14, 2020

When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Lena’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mironov Consulting

JANUARY 24, 2024

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.  But I rarely see the right person in the right position, empowered by the CEO, politically astute, experienced in multiple functions, and with enough gravitas to keep everyone playing along. 

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133