Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” .

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 20, 2018

Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JANUARY 11, 2023

For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum. At the enterprise level, the user is rarely the decision-maker. Liam: And then, the final one was that selling enterprise deals at the lead level is impossible.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Brian Balfour

JULY 18, 2017

In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. This is the ARPU-CAC Danger Zone.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 5, 2019

To Derek’s point, I think a lot of walls get broken down in selling B2B software these days. Before I was a sales manager at Slack, I was an Enterprise AE for a few years and I was also an AE for five years before coming to Slack. I can’t tell you how many years of my life I’ve spent creating presentations.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

Feedback Software 82

Feedback Software Analytic Tools Research Software User Testing 82

Mironov Consulting

DECEMBER 31, 2017

Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. A lumpy pipeline that depends on closing some specific deals.

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Intercom, Inc.

JULY 9, 2020

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Am I competing with SMB markets, mid-markets, or enterprises? Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156