Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

User Testing 246

User Testing Customer Experience Product Manager Product Management 246

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? What’s Enterprise? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 119

Enterprise User Testing Feedback Software Technical Advisors 119

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. The ideal customer profile is big enterprise deals. For example. Limited free offerings.

Feedback Software 135

Feedback Software Analytic Tools Onboarding KPIs B2B 135

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Intercom, Inc.

NOVEMBER 21, 2019

No one knows this better than Sprout Social’s Director of Marketing Strategy, Tara Robertson. Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Why sales and marketing should be a partnership.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management Unpacked

SEPTEMBER 29, 2021

I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Brian Nejmeh is the President of INSTEP, Inc.,

Product Manager 217

Product Manager Product Management Product Research Management 217

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. Yury joined HiveMQ in January 2022 and says he was attracted by the culture, sophistication of the MQTT platform, and the diverse and intricate IoT market they serve. Yury’s next step?

Feedback Software 230

Feedback Software Customer Experience Data Visualization User Testing 230

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. What they didn’t anticipate, however, was just how many non-software entrants and vendors would be doing the same. .

B2C 221

B2C Customer Experience B2B Branding 221

Mind the Product

OCTOBER 25, 2016

61% of respondents work for enterprise software companies, while roughly 11% worked in consumer software. 15% worked for companies that had both enterprise and consumer offerings. When we look at only the responses from enterprise software PMs, this figure jumps up to 62%. And it is getting easier to do this.

User Testing 186

User Testing Product Research Feedback Software Research Software 186

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

FEBRUARY 1, 2022

One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth.

B2B 163

B2B User Testing Enterprise Demo 163

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). We’re the best in the market.”

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Product Management University

OCTOBER 6, 2020

For product marketing, it pretty much changes everything. Product led growth is a business model for taking a product-as-a-service (PaaS) or software-as-a-service (SaaS) to market and gaining market share. In B2B, it changes everything about how you build, market, sell and acquire customers.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

OCTOBER 12, 2020

The reality was, though, that Covid had impacted marketing budgets across all industries, most of the time in a drastic way. The big issue was that in the context of very low budget, the extra data was just a nice-to-have for marketing teams. Very quickly, we were able to build a significant lead flow (up to 350k ARR by end of April).

Startups 171

Startups Data Visualization KPI Analytic Tools 171

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. They said they needed to grow market share and gain clients but at the same time lift the amount of dollars per client.

B2B 88

B2B User Testing Banking Customer Experience 88

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 80

Research Software Data Visualization Marketing Customer Experience 80

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. No one knows your vision and product as deeply as you do. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

User Testing 126

User Testing Product Research Customer Feedback User Friction 126

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. After long hours of profiling on Clutch, GoodFirms, LinkedIn, Crunchbase, and many other B2B platforms and rankings, we have defined the top five software developers in Poland.

Analytic Tools 143

Analytic Tools Research Software Software Development Software Developers 143

Intercom, Inc.

JUNE 28, 2018

This is especially true in B2B. Allowing an enterprise-level prospect to point-and-click purchase your software isn’t responsible. That’s why enterprise solutions usually require a call or demo before you talk about price. Avoid sales@, marketing@, support@, and reply@. There’s too much at stake.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Product Management Lessons from the Trenches

SEPTEMBER 19, 2018

Your Teams Don’t Talk with Customers Enough - Here is an Easy Fix Do you ever feel like your teams don’t have the pulse of the market? Especially the product and marketing teams focused on building products that people will love and on communicating to customers in a way that will resonate?—?are

User Testing 170

User Testing Customer Experience Feedback Software Customer Feedback 170

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Implication : this puts a huge premium on rigorous user/market validation ahead of building potentially exciting features. Of course, this assumes a stable hardware market with few disruptions.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need help with your value proposition?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. of the market) are excited about trying products and testing new technology. Software adoption curve. Innovators.

Feedback Software 88

Feedback Software Research Software User Testing Onboarding KPIs 88

Product Management University

JANUARY 2, 2024

Taking those solutions to market in a way that returns quantifiable strategic value back to your own organization, beyond just your financial goals. Most product management practices in B2B/B2B2C were born out of consumer brand management. Think of portfolio managers as uber requirements gatherers and market segment managers.

Product Manager 147

Product Manager Product Management Product Research Management 147

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer. More About The Product Mentor. Better Decisions.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163