Mironov Consulting

JANUARY 24, 2024

Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions.    Product management malpractice.     So Marketing and Support follow. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 103

User Testing Workshop B2B Leadership 103

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). But should it? True story. Fast forward a decade?—?I

Customer Experience 140

Customer Experience User Testing Data Visualization Analytic Tools 140

The Product Coalition

NOVEMBER 13, 2023

Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round). One of the companies I worked with, for example, had one of its goals to expand to the enterprise market. Here is how it works.

Product Strategy 119

Product Strategy Strategy User Testing Weak Development Team 119

People-First Product Leadership

JUNE 3, 2024

Applying NVC also helps to build trust, open up communication, and build a foundation for a positive working relationship when you’re in an enterprise B2B product space. ” or “Can we brainstorm together way to address the top pain points of our most strategic enterprise B2B customers?"

Product Management 52

Product Management Product Manager Product Research Customer Feedback 52

The Product Coalition

DECEMBER 4, 2023

Product Strategy on Round A Responsibility: Founders with the leadership team Goal: Build the go-to-market playbook Toward round A you start seeing success (or it would be very hard to raise a decent A round). One of the companies I worked with, for example, had one of its goals to expand to the enterprise market. Here is how it works.

Product Strategy 108

Product Strategy Strategy User Testing Weak Development Team 108

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? You’ll learn how to propose and negotiate product outcomes with your leadership team. Tweet This.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Galina’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

FEBRUARY 1, 2022

One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why. Don’t decide based on the wrong reasons.

B2B 159

B2B User Testing Enterprise Demo 159

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Industrial hardware and enterprise software can both be great business. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle. Sound Byte.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

DECEMBER 10, 2023

However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. SLG is better for communicating the product value at the enterprise level and building the business case. However, it’s not so effective in the enterprise context where the customer isn’t usually the buyer. Efficient growth.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Perhaps you're finding yourself spending time in areas that are new and unexpected and wondering if this is normal.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

Fearless Product

JULY 10, 2019

In this episode 5 experienced product leaders who've led product at start-up, growth and mature companies in B2B and B2C categories share what they found most surprising when they first led product management teams. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor.

B2C 40

B2C Leadership Technical Review Feedback Software 40

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). For example, when companies say that they want to start selling to enterprises, everybody nods. For example, when companies say that they want to start selling to enterprises, everybody nods.

Framework 124

Framework Reporting Tools Definition B2C 124

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Are you struggling with how to create and communicate your product roadmap? Share what was most useful to you by leaving a review.

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Fearless Product

JULY 10, 2019

In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies. Margaret Jastrebski, former SVP Enterprise Product, ShopRunner and current Product & Strategy Advisor. Feedback is a gift! Feedback is a gift!

Roadmap 40

Roadmap B2C Product Research Leadership 40

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. But most enterprise leadership teams are convinced that they personally understand what customers want. 1) Selling Executive Teams on the Value of Validation.

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] But I find they don’t map well to enterprise companies.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mixpanel

FEBRUARY 10, 2021

of Fortune 1000 covered: The number of Fortune 1000 companies that have adopted the product (used by companies selling into large enterprises). B2B SaaS with long adoption cycles), KMs are lagging indicators of work done (e.g. He has also held product leadership roles at Twitter, Google, and Yahoo. In certain cases (e.g.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. What does a product marketing manager need to know?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Modus Create

NOVEMBER 9, 2020

shares our commitment to thought leadership, a core strategic pillar of our organization. is a great tool for enterprises who want to set strategy, capture customer ideas, and overall be prepared going into the build phase of digital product development projects. is yet another notable commercial partner for us.

Magazine 96

Magazine B2B Roadmap Consulting 96

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Fearless Product

JANUARY 5, 2020

Are you a B2B product leader wondering how you can help the sales team achieve their targets while not backing your product team into corner? Contact me on Linkedin, Twitter or at [link] Episode transcripts can be found at Fearless Product Leadership Podcast. SHOULD THE SALES TEAM SELL FEATURES BEFORE THEY EXIST?

Development Team Review 40

Development Team Review Technical Review B2B Feedback Software 40

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. The most toxic relationships a B2B product manager can have are with sales and marketing. The challenges of enterprise product management. Existing clients, as well as sales prospects, become influencers on the product roadmap. We call it ‘featuritis’.

User Testing 40

User Testing B2B Product Marketing Marketing 40

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. PLG is a name for a very specific methodology — where B2B software is sold from the users up to management and not vice versa. Not all markets want to buy this way.

Naming 129

Naming User Testing Feedback Software Weak Development Team 129

ProductPlan

OCTOBER 1, 2020

Software as a Service has become the predominant business model for B2B software. This conference is dedicated to helping SaaS executives, founders, and entrepreneurs of enterprise software companies ramp up their subscription revenue. Agile Leadership Summit. The 2020 edition is a virtual, one-day event. SaaStr Annual.

Research Software 86

Research Software Onboarding KPIs Technical Review Agile 86

Mironov Consulting

DECEMBER 31, 2019

For those of us who’ve stepped into the Head of Product role a dozen times or more, these are clear indications that senior product leadership is missing. Rich has led B2B/enterprise product management teams at every stage of company evolution, and helped a score of clients hire strong product leaders. product strategy.

Artificial Inteligence 52

Artificial Inteligence Finance Leadership B2B 52

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Roy Madden

APRIL 4, 2022

By default, Feedly’s AI Feeds will search across the Market Intelligence Bundle, which is a collection of top tier B2B sources including strategy magazines, tech blogs, business magazines, research journals, and trade publications. If needed, refine sources with your own trusted sources.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Product Talk

JUNE 1, 2022

Dan is a Senior Product Manager at Zonar Systems, a B2B company that provides hardware and software solutions for commercial vehicle fleet operators. They were challenging to source, had long lead times, required lots of coordination, and often over indexed on enterprise customers who didn’t use the product directly.

Research Software 167

Research Software Product Research User Testing Customer Experience 167

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. But a few of us saw the potential for Community in B2B and beyond. It was a pretty narrow use case and a nice-to-have at best. That’s community-building from Day 0.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52