Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies. Sanjana’s largest contributions to the Product Management field.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Finally, while MLG businesses may start generating revenue earlier in the customer journey, the sales cycle tends to take longe r, especially in the context of enterprise-level B2B software.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. or doing nothing, is usually the main competitor faced by enterprise sales-people.). Only now is it time to demo!

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Things like that.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. By making chat their primary support channel, they’ve been able to increase agent productivity and engagement, resolve 1 in 5 inbound conversations automatically, and maintain a customer satisfaction score of 90%.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JULY 1, 2024

The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations. Choosing the right market research tools For B2B SaaS product managers aiming to do market research, having the right set of tools can make a significant difference.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Brian Balfour

JULY 18, 2017

In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

JULY 20, 2023

Surfer also offers discounts if you bill annually and a custom Enterprise tier for large businesses that need a specific amount of content editor credits per month. Smartling has three different plans to choose from: Core, Growth, and Enterprise. Both plans are 25% off if you bill annually. Source: Levity.

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Reporting Tools 84

Intercom, Inc.

JUNE 21, 2018

We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. Is it transitioning from inbound to outbound sales? Then saleshacker.com is obviously the resource for B2B salespeople. We helped Jason Lemkin start SaaStr Annual.

Outbound 183

Outbound Technical Advisors Weak Development Team Startups 183

Userpilot

APRIL 25, 2024

The insights gained helped shape their all-in-one inbound marketing, sales, and service platform, which has become integral to their users’ daily operations. Choosing the right market research tools For B2B SaaS product managers aiming to do market research, having the right set of tools can make a significant difference.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MAY 10, 2018

They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea. With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. Slack and Dropbox. Source: Slack. Conclusion.

Research Software 80

Research Software Strategy Customer Experience User Testing 80

Intercom, Inc.

JANUARY 24, 2019

So we said, “Hey, why don’t we do that with enterprise software?” Enterprise software is a little bit different than consumer-based software, because there’s an opportunity obviously from a value perspective to make a lot more revenue on the enterprise side. Scaling support for early-stage startups.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 5, 2019

To Derek’s point, I think a lot of walls get broken down in selling B2B software these days. Before I was a sales manager at Slack, I was an Enterprise AE for a few years and I was also an AE for five years before coming to Slack. I can’t tell you how many years of my life I’ve spent creating presentations.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Then we also look at inbound as a separate function. Sometimes it’s hard to stand your ground.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. We haven’t even been focused on selling to Enterprise customers, we don’t have a full Enterprise motion and already we’re getting all these kinds of customers in.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Andrew Chen

MAY 14, 2018

They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea. With B2B, bottoms-up SaaS companies, even Intercom, there is a lot of viral spread because so many people are busy collaborating with each other.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Intercom, Inc.

JANUARY 16, 2019

Most users view a product only through the lens of their own use, not through the needs and habits of all the users in their enterprise (which is a view someone at the top, such as a Chief Information Officer, is more likely to have). Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

JANUARY 8, 2019

Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. INBOUND | September 3-6, Boston, MA. At INBOUND, you’ll find over 200 breakout sessions, networking events, and keynotes from notable names like Shonda Rhimes and Deepak Chopra.

Events 45

Events Inbound Data Visualization B2B 45

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. You know when you look at the trajectory of high growth companies especially in B2B enterprise, I think we rank up there pretty much at the top of them, the top right. We had high relevance. And over the first three and a half years we did exceptionally well.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. That’s where software is going in the B2B space and it turns out that was a pretty good decision.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Business of Software Conference

JANUARY 16, 2020

and they say “yeah… do it in a spreadsheet or hire an intern” that’s when you hear a lot in B2B just a hire an intern to do it. So I worked at a company and we were in the enterprise CRM space. So the King of enterprise CRM at the time was this big company called Siebel. They were giant. They were giant. million revenue.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108