Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

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B2C B2B User Testing Feedback Software 161

Mind the Product

OCTOBER 25, 2022

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

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Enterprise Product Management Product Manager Management 185

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

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User Testing Customer Feedback Customer Experience B2C 272

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

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User Testing Data Visualization Research Software Feedback Software 386

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. B2B type of business will focus on different KPIs than B2C type of business. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company. Better Decisions.

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Product Management Product Manager Research Software Feedback Software 407

Daniel Elizalde IoT Blog

FEBRUARY 7, 2022

In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers. Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What is an enterprise customer?

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B2B Enterprise Product Management Product Manager 87

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

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B2B Customer Experience Development Enterprise 162

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

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Data Visualization Product Research Feedback Software Customer Feedback 109

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

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Analytic Tools Research Software Enterprise Startups 150

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. No one knows your vision and product as deeply as you do. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

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User Testing Product Research Customer Feedback User Friction 119

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.

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Weak Development Team B2C Customer Experience Advertising 344

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Enterprise User Testing Feedback Software Technical Advisors 132

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. Discussing heroes in a different context, I realised a similar process was happening. When interviewing subject matter experts, ask them “what would make you a hero?”

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Product Research Data Visualization Reporting Tools Product Management 329

The Product Guy

APRIL 9, 2020

Nivi Jayasekar is a relentlessly curious product manager in San Francisco, CA on a mission to solve hard b2b problems. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Niveditha Jayasekar.

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Framework User Testing Product Research Weak Development Team 473

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Enterprise Marketing Strategy Outbound 98

Mind the Product

JULY 20, 2020

Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.]. In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows.

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User Testing Product Research Testing B2B 213

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

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Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

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Feedback Software Analytic Tools Onboarding KPIs B2B 144

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

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Research Software User Testing Analytic Tools Product Research 370

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

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User Testing Customer Experience Product Management Product Manager 246

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy.

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Feedback Software User Testing Customer Feedback Customer Experience 70

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. In b2b business it is very different, you will have to please few important stakeholders to get the acceptance of what you have delivered. It adds great value with b2b enterprise customers. In my experience it can if you don’t lose the perspective.

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Feedback Software B2C Agile Software Developers 225

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Marvin Mathew.

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Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

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Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

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B2C B2B Reporting Tools Feedback Software 118

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. And when we think about growth, if you work in a B2B context, I’m guessing that your company is really focused on landing large enterprise clients. Is this what you pictured when you heard the word JEDI?

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Product Research User Testing Research Software Analytic Tools 324

The Product Guy

APRIL 9, 2019

His experience includes software development, program management, and product management ranging from enterprise B2B to consumer-facing media software. When Eric is not in front of a computer, he is out enjoying the nature of Seattle (rain or shine). More About The Product Mentor.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

Userpilot

DECEMBER 31, 2024

Its best suited for large enterprises seeking to enhance employee productivity and streamline the use of complex software. App usage analytics: Pinpoints underutilized features in enterprise software so you can optimize the onboarding process. High cost: The enterprise-grade pricing may be too expensive for smaller companies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Guy

NOVEMBER 9, 2017

Alex is a product manager with years of experience in B2B Digital Marketing space. More About The Product Mentor The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Christopher Davis.

Framework 345

Framework Agile User Testing Research Software 345

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

AUGUST 15, 2020

This disciplined practice is still often put on the back-burner, especially for enterprise SaaS products, for a number of reasons: The customer (buyer) is not the end user. it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place.

Feedback Software 102

Feedback Software Research Software Customer Feedback User Testing 102

The Product Guy

FEBRUARY 3, 2019

John started in sales, transitioned to B2B product marketing, and now manages the mobile website for the largest bookstore in the world. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals….

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User Testing Customer Feedback Product Management Product Manager 311

The Product Guy

AUGUST 30, 2019

Greg is Product Manager with experience in B2B SaaS, and consumer facing products. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. Don’t be afraid to ask! About Gregory Rakovsky.

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User Testing Product Research Customer Experience Weak Development Team 321

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. If you are building for an enterprise product, you’ll most likely be liaisoning with someone from the sales team.

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User Testing Customer Feedback Customer Experience Product Management 253