Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 130

Enterprise Customer Feedback Data Visualization User Testing 130

Daniel Elizalde IoT Blog

FEBRUARY 7, 2022

In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers. Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What is an enterprise customer?

B2B 87

B2B Enterprise Product Manager Product Management 87

Mind the Product

OCTOBER 25, 2022

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

Enterprise 153

Enterprise Product Manager Product Management Management 153

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

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User Testing Customer Experience Product Manager Product Management 246

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. The ideal customer profile is big enterprise deals. For example. Limited free offerings. Negotiable or custom pricing. Customers expect the product to be customised to their needs.

Feedback Software 128

Feedback Software Analytic Tools Onboarding KPIs B2B 128

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

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B2C B2B Reporting Tools Feedback Software 118

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. And when we think about growth, if you work in a B2B context, I’m guessing that your company is really focused on landing large enterprise clients. Is this what you pictured when you heard the word JEDI?

Product Research 319

Product Research User Testing Research Software Analytic Tools 319

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 90

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

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B2B Customer Experience Development Enterprise 113

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 84

Enterprise Marketing Strategy Outbound 84

Mind the Product

JULY 20, 2020

Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.]. In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows.

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User Testing Product Research Testing B2B 173

The Product Coalition

AUGUST 15, 2020

This disciplined practice is still often put on the back-burner, especially for enterprise SaaS products, for a number of reasons: The customer (buyer) is not the end user. it turns out that you can directly reach users in B2B SaaS, and it doesn’t take much time to talk to them regularly when you have this simple system in place.

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Feedback Software Research Software Customer Feedback User Testing 99

Product Management Unpacked

SEPTEMBER 29, 2021

I have spent 30 years in the enterprise software space, as a founder, entrepreneur, investor and board member. In my role as a senior operating partner at a private equity firm focused on B2B SaaS companies and with other tech companies I advise, I’ve seen the world-class work of CMU graduate students up close and in person.

Product Manager 217

Product Manager Product Management Product Research Management 217

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. What they didn’t anticipate, however, was just how many non-software entrants and vendors would be doing the same. .

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B2C Customer Experience B2B Branding 221

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. While they’ve tried leveraging CS and sales teams to put them in touch with the right individual within an enterprise customer account, that person is often not their main contact.

Feedback Software 235

Feedback Software Customer Experience Data Visualization User Testing 235

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 85

Feedback Software Analytic Tools B2B Embedded Analytics 85

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

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Research Software Feedback Software User Testing Product Research 99

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Big enterprises buy differently from individuals. Answering the questions that lead to optimal product pricing.

B2B 87

B2B User Testing Customer Experience Banking 87

Mind the Product

OCTOBER 25, 2016

61% of respondents work for enterprise software companies, while roughly 11% worked in consumer software. 15% worked for companies that had both enterprise and consumer offerings. When we look at only the responses from enterprise software PMs, this figure jumps up to 62%. As a software user, that’s a little sad.

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User Testing Product Research Feedback Software Research Software 178

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

Data Visualization 115

Data Visualization Product Research Feedback Software Customer Feedback 115

The Product Coalition

FEBRUARY 1, 2022

One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so. Large enterprise deals tend to close better when there is a person involved, but we need to understand exactly why. Don’t decide based on the wrong reasons.

B2B 156

B2B User Testing Enterprise Demo 156

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A promise to treat them equitably.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Nir Eyal

NOVEMBER 27, 2023

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. Eighty percent of B2B buyers say they switch suppliers at least once in two years. The post How to Build a Habit-Forming Enterprise Product appeared first on Nir and Far.

Enterprise 62

Enterprise B2B 62

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. The consumerization of enterprise B2B products and services is in full swing. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? Here’s the bottom line. Product Led Growth In Context. Related Articles.

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B2B Customer Experience Definition Demo 147

The Product Coalition

OCTOBER 12, 2020

Why you should never settle for a vitamin in B2B In B2B, you need a champion in your prospect company, a champion who will make things happen so the deal moves forward; they will help convince the other decision makers. thanks to us. We were definitely not a pain point. We were a vitamin.

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Startups Data Visualization KPI Analytic Tools 165

The Product Coalition

JUNE 11, 2022

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). But should it? True story. Fast forward a decade?—?I

Customer Experience 137

Customer Experience User Testing Data Visualization Analytic Tools 137

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. No one knows your vision and product as deeply as you do. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

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User Testing Product Research Customer Feedback User Friction 126

Intercom, Inc.

MARCH 13, 2019

In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise. So we invested in QB Enterprise, built these new features, opened up our APIs and built partnerships with key vertical specific solutions that our mid-market customers were using.

Marketing 171

Marketing User Testing B2C Enterprise 171

Intercom, Inc.

MAY 24, 2018

If they’re a B2B company, it might be a very small number they’re using to make a large decision. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. For us, if it’s Saas, B2B and using one of six pieces of technology, it’s a super high signal.

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Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs. Do certain verticals retain better over time (fit)?

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

OCTOBER 1, 2022

Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises. The post 10 Software Adoption Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 85

Feedback Software Research Software User Testing Onboarding KPIs 85

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. You might also like: How to Create a B2B Sales Demo Script 5 Most Effective Techniques for Gathering Voice of Customer (VoC) Data in B2B What Makes a Product Demo Memorable? What is Solution Selling? It’s not wrong or bad.

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