Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Just reviewing the good and bad is not enough. Embed Yourself in the Team.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

APRIL 23, 2021

Benefits of user personas B2B SaaS User Persona Examples B2B SaaS Examples with Multiple User Personas – Userpilot, ActiveCampaign, Kontentino 1. B2B SaaS User Persona Examples. B2B SaaS Examples with Multiple User Persona Examples – Userpilot, ActiveCampaign, Kontentino. All in one dashboard.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

NOVEMBER 20, 2022

Offer self-service support options to meet customer expectations, while also removing friction in the support experience. Build a knowledge base of self-service support content, including help articles, video tutorials and case studies. Offer self-service support options. An example of UI feedback.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

JULY 15, 2022

Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Not all touchpoints can be tracked by analytics. No analytics can track all of the touchpoints or behind-the-scenes happenings. Let’s consider the three of them.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

DECEMBER 3, 2022

Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. For example, customer service reps may use CRM software to keep track of customer complaints or inquiries and manage customer support tickets. Potential customers analyze competing products and read reviews. Here’s how.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 25, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR GainsightPX is a good choice for customer satisfaction and it comes with features such as user journey mapping, self service support, in-app support, and Interactive user guides. Let’s get started!

Data Visualization 52

Data Visualization Customer Satisfaction Embedded Analytics Analytic Tools 52

Userpilot

FEBRUARY 25, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR GainsightPX is a good choice for customer experience and it comes with features such as user segmentation, Interactive user guides, in-app support, and self service support. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Feedback Software 52

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Company: B2B SaaS with 11-50 employees. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

FEBRUARY 25, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR GainsightPX is a good choice for in-app messaging and it comes with features such as self service support, in-app resource center, and onboarding checklists. Let’s get started! Checklist preview.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

FEBRUARY 25, 2024

In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your proactive customer service needs. We’ll explore its features, and pricing, and offer a comprehensive review to aid in your decision-making process. It’s also possible to export the analytics data.

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Feedback Software 52

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). A few startups that have shared their metrics publicly include Twinr , a no-code mobile app builder that won Product of the Day. Finally, B2C products often see more signups than B2B products, thanks to a broader target market. And as Rajiv shared with me, “Founders often launch too late.

Startups 129

Startups Feedback Software Onboarding KPIs Customer Experience 129

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Customer love improves word of mouth, positive reviews, customer retention , customer loyalty, and customer stickiness. You can quickly implement a lot of these strategies with customer success software. Positive reviews.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Intercom, Inc.

AUGUST 2, 2018

We have a second set of PMs focused on our data products, which include our events pipeline, data processing, statistics and all of our reporting around experimentation programs. We’re B2B enterprise, so we don’t have super-high volume like a consumer site would, and an experiment every other week seemed perfectly reasonable.

User Testing 140

User Testing Customer Experience Product Research Data Visualization 140

Userpilot

FEBRUARY 27, 2023

Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. A great majority of SaaS B2B companies invest in user onboarding (96%), including personalized experiences (71%), frictionless sign-up flows (74%), and welcome screens (79%). 46% of B2Bs and 37% B2Cs use onboarding videos.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Customer Feedback 105

Userpilot

MAY 20, 2024

TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. Pendo is the best product adoption software for mobile apps. UserGuiding is the best user onboarding software for small companies. Mixpanel is the best product analytics tool for visualizing customer data.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 28, 2023

How in-app marketing benefits users: Unlock your product’s total value: The thing about B2B users is they rarely have time to explore your product and adopt all its features on their own. They achieve the same objective, but there are a few nuances due to platform differences. Modal asking for a user review.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Iteratively Blog

JANUARY 10, 2021

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The iOS, Android and web development teams are responsible for instrumenting (and ideally testing) those events in the code and will have an opinion on what’s feasible. Start by putting analytics front and center.

Embedded Analytics 52

Embedded Analytics Analytic Tools Data Visualization Software Review 52

Usersnap

MAY 21, 2019

You can set up NPS pop-ups in your product or on your website, those that are promoters and give amazing reviews are who you should reach out to. How to use Usersnap as your main customer support software. Even better, they’re willing to sell your services to others without taking a salary! A recent Luoma study showed 64.5%

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74

Userzoom

NOVEMBER 6, 2019

Every company will be a software company or is a software company, in some way or form or some time now or soon. You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter.

Research Software 68

Research Software User Testing Product Research UX 68

Userpilot

SEPTEMBER 16, 2022

Offering self-service support so users can access a help center inside your app. You can use Userpilot to apply some of these tactics without coding, so why not try a demo yourself? Considering the impact of recurring revenue, retention , churn, and referrals, customer experience is especially important in a B2B SaaS model.

Customer Experience 98

Customer Experience Feedback Software User Testing Customer Feedback 98