Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Strategy Back to the portfolio CEO. The headline for your portfolio strategy now and forever is your portfolio vision, e.g., make our customers indispensable to their customers.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. 18:54] What’s another example of pricing strategy? Answering the questions that lead to optimal product pricing.

B2B 88

B2B User Testing Banking Customer Experience 88

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Userpilot

SEPTEMBER 10, 2024

Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience. Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment.

Research Software 85

Research Software Data Visualization Marketing Customer Experience 85

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. – Differentiate your product from the competition. To improve your homepage messaging and positioning strategy , you should: 1.

Messaging 94

Messaging Positioning Data Visualization User Testing 94

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. The Red Ocean strategy comes with its own challenges.

User Testing 100

User Testing Research Software Analytic Tools Customer Experience 100

Product Management University

SEPTEMBER 18, 2024

But especially in the B2B/B2B2C space, we often forget about other important parts of the equation. When you speak to what matters most at each level of the customer’s organization, you can differentiate yourself in a crowded market. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not!

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute.

Weak Development Team 124

Weak Development Team Differentiation B2B Customer Experience 124

Userpilot

JULY 21, 2024

Strategies to improve your month-1 retention rate. According to our benchmark report that pulled data from 83 B2B SaaS companies, the average retention rate is 46.9%, while the median is 45.25%. Growth model : Product-Led Growth (PLG) strategies show better retention (48.4%) compared to Sales-Led Growth (SLG) strategies (39.1%).

Data Visualization 97

Data Visualization Reporting Tools Onboarding KPIs Customer Experience 97

Userpilot

MAY 1, 2024

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. If you’re looking for a trusted tool to implement strategies learned from Lenny Rachitsky, Userpilot is a good choice.

Feedback Software 78

Feedback Software Analytic Tools User Testing Customer Feedback 78

Product Innovation Educators

SEPTEMBER 2, 2024

He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price.

User Testing 103

User Testing Product Research Market Research Research Software 103

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Gainsight

JULY 11, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer acquisition strategy” in this context: Win Percentage. Your B2B SaaS Product Is a Commodity.

Technical Review 45

Technical Review Strategy Customer Experience B2B 45

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. This consideration is especially true in B2B and B2B2C environments. The key is in building win-win strategies and identifying timing in the market.

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Intercom, Inc.

NOVEMBER 30, 2022

If you are a B2B SaaS company, 2021 saw your valuation increase massively, which probably saw your bank balance increase, and the exact same was true for your current customers. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. If their value isn’t differentiated (i.e.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. B2B customers are expecting round-the-clock help (similar to B2C customers).

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

JUNE 18, 2024

Dive deeper with “Product Marketing, Simplified” for overall strategy, “Hooked” for user engagement, and “Hacking Growth” for business growth techniques. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Short on time? Doug: You know what?

Marketing 209

Marketing B2B Branding Data Visualization 209