Remove B2B Remove Differentiation Remove Strategy
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Intercom on Product: The intersection of company and product strategy

Intercom, Inc.

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz. View the magazine.

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B2B Product Manager Magazine December 2020

Product Management University

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shorter sales cycles and competitive differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. View the magazine. In This Issue.

Magazine 130
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Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

Product Management University

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Strategy Back to the portfolio CEO. The headline for your portfolio strategy now and forever is your portfolio vision, e.g., make our customers indispensable to their customers.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

It might be the same core product, but it’s a completely different strategy. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator.

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy