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These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For? There are six eLearning courses offered for free.
Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. 18:54] What’s another example of pricing strategy? Answering the questions that lead to optimal product pricing.
Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].
Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . B2B type of business will focus on different KPIs than B2C type of business.
The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response. Knowing their differentiating capabilities can help you capture market share away from your competitors. .
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiationstrategy? In this article, we’ll explore the types of product differentiationstrategies and go over cases of real-world brands that have used these strategies to drive product growth.
Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.
B2B Product Manager November 2020 Issue. Enjoy the B2B Product Manager November issue. 7 Tips for Positioning Greater Strategic Value & Differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine November 2020 appeared first on Proficientz. View the magazine.
B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Shorter sales cycles and competitive differentiation. View Previous Issues of The B2B Product Manager. The post B2B Product Manager Magazine December 2020 appeared first on Proficientz. View the magazine. In This Issue.
Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.
Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.
He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. Pricing Strategies for New Products: Beyond Cost-Based Approaches Pricing is a critical part of product strategy, and market research plays a vital role in determining the right price.
The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Strategy Back to the portfolio CEO. The headline for your portfolio strategy now and forever is your portfolio vision, e.g., make our customers indispensable to their customers.
It might be the same core product, but it’s a completely different strategy. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator.
B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….
This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?
Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.
It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.
Teams get off track when they don’t have a clear sense of which customers they are actually hearing from versus the ones they really need to hear from based on their competitive strategy. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.
Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….
But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. What do you want to be known for?
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Short on time? Doug: You know what?
Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Proven strategies for creating a transformative category. Success didn’t just happen overnight.
Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Trying to win based on incrementally improving on a wide range of product features is not a long-term nor defensible strategy.
While much of the literature I have read is focused around either the brass tacks of the process, and how large organizations often have a team who is 100% focused on pricing effectively, I have found that often, even when there is a Pricing organization, it falls on the shoulders of the Product Manager to define and implement the pricing strategy.
In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute.
In B2B products, it's important to divide the target audience in terms of end users of the product as well as business decision makers who have the budget and will ultimately make the call on whether to rollout the solution in their company, because you'll often find that these are two completely different audiences with different desires and needs.
Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences. So how do you stand out?
Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience. Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment.
I instead define a product manager as driving the vision, strategy, design, and execution of their product. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. And that's what refining your strategy is all about. Design: Customer Discovery Insights.
From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. This consideration is especially true in B2B and B2B2C environments. The key is in building win-win strategies and identifying timing in the market.
We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. and potential mitigations?
. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.
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