Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. On to product strategy. Here’s the simple alternative.

B2B 100

B2B Product Management Product Manager Sales Training 100

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

FEBRUARY 18, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

DECEMBER 4, 2019

Much has been written about designing products based on the job they’re hired for – it’s important that as you look to get hired for more jobs, you keep a core value proposition at the heart of your product strategy. Mapping your product roadmap across the Brand Architecture Matrix.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Userpilot

SEPTEMBER 10, 2024

Maximize marketing strategy effectiveness : You can tailor campaigns to specific market segments, thereby driving greater engagement and return on investment. Uncovers valuable insights : Analyzing customer behavior across segments unlocks insights you can use to refine product strategies and improve brand loyalty.

Research Software 104

Research Software Data Visualization Marketing Customer Experience 104

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. With such hyper-growth, there’s been an ever-growing need to scale the way we do product. Or is this a proposal for a future OKRs (based on business strategy)?

Product Research 174

Product Research User Testing Customer Feedback Product Management 174

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Differentiate your product from other similar products on the market to avoid product parity.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Product Management University

AUGUST 9, 2017

If you’re a product manager, a goal-driven approach is paramount to delivering solutions that make customers better at what they do. If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition.

Marketing 100

Marketing Certifications Differentiation B2B 100

The Product Coalition

MARCH 23, 2022

Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 147

Startups Fractional CTO Technical Review Software Review 147

Sachin Rekhi

FEBRUARY 16, 2020

All of this is why I find the best way to articulate a strategy is as a set of product/market fit hypotheses that you are constantly iterating on and refining. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

JULY 21, 2022

This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. I should take it when I’m out and about.”.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

ProductPlan

JANUARY 17, 2023

Are they the users or the buyers of your product? These are typically very different people with very different problems and motivations in B2B environments. Are they new customers or those who have had your product for a while? Type of B2B customer interview. Product discount. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

MAY 1, 2024

Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Product Management University

SEPTEMBER 18, 2024

If you want to be sure your products are delivering quantifiable strategic value, you need to understand what’s driving your target customer organizations starting from the top down. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

Userpilot

FEBRUARY 24, 2025

As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. Product managers with ads or performance marketing experience. B2B Product Managers with no B2C experience.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Product Management University

FEBRUARY 25, 2020

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

FEBRUARY 11, 2021

There’s a delicate balance any product strategy needs to master: On the one hand, to build a successful business, you need to design features that set your company apart — your core of innovation. On the other, no customer will sign up for a product if there isn’t a solid foundation on which to innovate on.

Feedback Software 129

Feedback Software User Testing Reporting Tools Differentiation 129

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. Pepper in some competitive differentiation.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Guy

FEBRUARY 2, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Guy

MARCH 2, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Userpilot

AUGUST 14, 2024

Talks in this category: Wes Bush : How to Scale a SaaS Beyond $10M ARR Without a Sales Team Dan Olsen : How to Optimize Your Product Metrics for Growth Ben Williams : How to Learn Faster to Grow Faster Product marketing Product marketing bridges the gap between product development and sales by promoting the product.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. In the case of product metrics, a leading indicator serves as an early warning signal of an impact on revenue. In a B2B environment if license fees are based on the number of users, counting total users may make sense.

Product Management 98

Product Management Product Manager User Testing Customer Feedback 98

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

MAY 20, 2024

Let’s go over some strategies to improve your customer sentiment score: Improve customer experience based on feedback insights, prioritizing areas of dissatisfaction to enhance customer satisfaction. Track customer sentiment score to measure the effectiveness of product strategies and identify areas for improvement. CES surveys.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Amplitude

DECEMBER 18, 2020

A strong focus on product analytics helps you keep track of important touchpoints at each stage of the journey and build a comprehensive picture of how people interact with your product. This comprehensive picture of customer behavior helps your team make smarter decisions about your long- and short-term product strategy, as well.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Roadmunk

AUGUST 10, 2017

How does SaaS product management differ from traditional software product management? The nature of SaaS implies that your customer is constantly re-evaluating your product—weekly, monthly, or yearly. And for a PM, differentiation becomes more critical. What trends are popping up in the SaaS product management space?

Research Software 73

Research Software Product Management Product Manager Data Visualization 73

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. You might also be interested in: Product Strategy and Prioritization with ServiceNow Group PM Which Model Should I Use? Knowing which model to use is tough!

Customer Experience 79

Customer Experience Product Management Product Manager Technical Review 79