Remove B2B Remove Differentiation Remove Market Research Remove Messaging
article thumbnail

504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

article thumbnail

How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Quality Results from B2B Customer Interviews

ProductPlan

That’s why I never rely on market research. These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Where will you find them?

B2B 59
article thumbnail

Product Marketing Manager Job Description and Templates

Userpilot

A product marketing manager job description outlines the key responsibilities, must-have skills, and qualifications one needs to succeed in this role. A product marketing manager is a professional responsible for promoting and selling their company’s products. Responsible for pre-launch and post-launch activities of the product.

article thumbnail

How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

article thumbnail

Best Resources for Product Marketing Managers

Userpilot

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. What does a product marketing manager do?

article thumbnail

Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. How much does a product marketing manager make?