Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. According to LinkedIn, 75% of B2B buyers use social media to make buying decisions.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

JUNE 26, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Amplitude

NOVEMBER 12, 2019

This leads one to wonder, had Google Glass done better customer profiling ahead of launching the product (selling to the B2B audience versus the B2C audience), would the Google Glass had flopped on its initial debut? Two metrics that I’ve found useful for the Top of Funnel include: Conversion percentage from B2B demand generation marketing.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. At least at the last touch.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

APRIL 29, 2021

Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Before, I was working in other startups, working in content marketing, doing lead generation and inbound marketing but with a strong focus on telling brand stories and creating different types of formats of content.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Then we also look at inbound as a separate function. You can worry about that later.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” Egan Montgomery Director of Go-to-Market, High Alpha. Product Manager, Viber.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And that’s unusual for a B2B software company.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

MARCH 29, 2022

into B2B software. We had an inbound sales team as well, basically quite a few groups. So tell us about how you’ve differentiated there. One, differentiation, and two, industry standards”. One, differentiation, and two, industry standards. era was obviously characterized by ease of use. Wayne Stewart: Yes.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else. Two things happen as a result.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108