Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Practical explanation of how it works.

Customer Satisfaction 86

Customer Satisfaction User Testing Customer Experience Customer Feedback 86

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. In his presentation, Wes will reveal his groundbreaking framework for building and scaling a product-led business to $10M+ Annual Recurring Revenue (ARR) without a dedicated sales team.

Data Visualization 83

Data Visualization Customer Feedback Analytic Tools Research Software 83

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Pepper in some competitive differentiation. There are the obvious things product management does. Everyone knows what they are, so there’s no need to rehash them. A simple ChatGPT inquiry will give you everything you need.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Product Management University

MAY 14, 2018

Group features into categories based on the customer business goals they support, e.g., employee engagement, customer experience, regulatory compliance, differentiation etc. Four Steps to Simplify Feature ROI. Estimate the lost revenue if you don’t eliminate any of those obstacles, for both existing and new customers.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing. It’s not wrong or bad.

Product Manager 113

Product Manager Product Management Differentiation Document 113

Product Management University

JANUARY 26, 2017

For 80% of B2B products and services, the answer is generally NO! In the B2B space, I define a really big problem as something target customer CEOs care about directly or no more than one degree removed from something on a CEO’s A-list. Differentiation becomes a no-brainer as you solve more CEO-level problems. Related Article.

B2B 100

B2B Differentiation Customer Feedback Consulting 100

Userpilot

JUNE 28, 2024

They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product. Stay updated on industry trends, market dynamics, and competitive landscape to identify opportunities for product differentiation and innovation. You can consider these based on your experience level.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Product Management University

AUGUST 9, 2017

If you’re in a marketing or sales role, that same dialogue demonstrates high credibility, which might be the most important aspect of differentiating your organization and its solutions from the competition. appeared first on Proficientz - Product Management Training & Certification for B2B. The post Market Problems — Blinders.

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. A startup focused on differentiation should consider methodologies where customer experience, time to market, etc.

Startups 136

Startups Fractional CTO Technical Review Software Review 136

Product Management University

OCTOBER 24, 2017

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications 100

Certifications Demo Differentiation B2B 100

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen. To make matters worse, popular prioritization frameworks focus on short-term goals.

Feedback Software 81

Feedback Software Product Research Analytic Tools User Testing 81

Product Management University

MARCH 15, 2017

Product usability is the new currency for differentiation. The post The Functional Product Designer: A Must-Have for Product Success appeared first on Proficientz - Product Management Training for B2B. That makes the role of the functional product designer, a.k.a

Weak Development Team 100

Weak Development Team Customer Experience B2B Differentiation 100

Product Innovation Educators

FEBRUARY 20, 2023

The Product-Market Fit Pyramid is the key framework, and it has five layers that build on each other. Segment the market by: Demographics (or firmographics for B2B). I use an importance vs. satisfaction framework to define how well-served or underserved each need is. We make sure our MVP addresses those differentiating needs.

User Testing 103

User Testing Product Manager Product Management Data Visualization 103

Amplitude

DECEMBER 18, 2020

It is a framework for putting your customers at the core of your business by looking at behavioral data, identifying high-value opportunities, and creating impactful experiences. Think about data management as the framework you use for defining the way your team works with data. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. B2B SaaS businesses increase Net Revenue Retention (NRR) by growing the value of retained accounts to offset churn. This makes products less sticky and retention more difficult.

User Testing 105

User Testing Framework Feedback Software Onboarding KPIs 105

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Feedback Software Data Visualization 52

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. Do the points above apply to both B2B and B2C? For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals. Identify their strengths, weaknesses, opportunities and threats (SWOT).

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. These are the things that will differentiate you from your competition. Many people like the RICE framework as it takes confidence into account in a qualitative way, but there are still a lot of uncertainties.

Customer Experience 78

Customer Experience Product Manager Product Management Technical Review 78

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. For pricing and engagement, we go through the 5Q Framework. Summary of some concepts discussed for product managers. [2:18]

B2B 89

B2B User Testing Banking Customer Experience 89

Mixpanel

JULY 27, 2020

Below, I break down how to build a product-led foundation at any stage—whether you want to launch a product-led startup, or build a stronger product-led business—using my UCD framework (Understand, Communicate, and Deliver). For most B2B customers, the best answer to this question is as soon as possible. Let’s dive in! About Wes Bush.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Manager 22

Product Manager Product Management B2B Healthcare 22

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

ProductPlan

DECEMBER 21, 2020

To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework. Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. For a complex B2B product, the time-to-value might take weeks or months.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 89

B2B Feedback Software Product Marketing Customer Experience 89

Intercom, Inc.

NOVEMBER 21, 2019

A different approach is the Jobs-to-be-Done framework. The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. What they’re thinking, how they’re feeling.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 77

Feedback Software User Testing Product Research Strategy 77

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Des: It’s fair to say in some cases a company is literally defined by its exact product, as in there is a one-to-one relationship between what the company is trying to do and what the product is trying to do and a lot of B2B products are in that space.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

MAY 14, 2024

A consumer behavior model is a simplified framework that explains why and how people make purchasing decisions. Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. What Is a Consumer Behavior Model? Image source.

Data Visualization 88

Data Visualization User Testing Analytic Tools Customer Experience 88

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. For most B2B organizations, adopting this approach yields nothing but upside, especially if your products and services are a commodity or will be soon. It’s the best of both worlds.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Sachin Rekhi

FEBRUARY 16, 2020

In doing so I hope to help demystify what you actually do in the role, provide a framework for assessing what dimensions of the role you are already good at delivering against, and opportunities for improvement on each. For example, when we were building LinkedIn Sales Navigator, we knew that we wanted to target B2B sales professionals.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

OCTOBER 1, 2020

And that’s a better world too, especially if you’re like us and you’re a B2B company. We have a customer version of a roadmap so our sales team can talk customers through, and then that becomes a much deeper partnership with our customers and our sales team. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

And that’s a better world too, especially if you’re like us and you’re a B2B company. We have a customer version of a roadmap so our sales team can talk customers through, and then that becomes a much deeper partnership with our customers and our sales team. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

The Product Guy

JUNE 18, 2020

A decision making framework that I use is. Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. About Marvin Mathew.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165