Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Today we are talking about how to price B2B SaaS products, learning from pricing examples.

B2B 88

B2B User Testing Banking Customer Experience 88

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. However, in today’s Software as a Service (Saas) world, differentiation […].

Differentiation 40

Differentiation B2B Positioning Marketing 40

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document B2B Demo 130

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Let’s have a look see! Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

Userpilot

SEPTEMBER 10, 2024

Firmographic segmentation : Suited for B2B contexts, it classifies businesses by characteristics like size, industry, and location. If you’re wondering how demographic segmentation works in the B2B context, that’s what firmographic segmentation is for. Demographic user segmentation with Userpilot.

Research Software 85

Research Software Data Visualization Marketing Customer Experience 85

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. – Differentiate your product from the competition. He is an expert in helping early-stage B2B startups position their product and rewrite their homepages with sharper positioning and messaging.

Messaging 94

Messaging Positioning Data Visualization User Testing 94

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Most companies can’t serve that many markets and do it well. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Evaluation criteria. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

SEPTEMBER 15, 2020

But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. B2B Best Practice: Addressing Market Needs. It also helps you differentiate with a strategic value story that’s crafted around quantifiable customer outcomes.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Lenny Rachitsky

AUGUST 13, 2024

She is, today, talking about this methodology in her book, specifically for B2B SAAS growth stage/scale-ups. Translate into value: The above unique attributes often bucket into themes of value that are differentiated. She helped them pivot to selling B2B for manufacturing companies. An interesting or unusual client?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator. It might be the same core product, but it’s a completely different strategy.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. Differentiate your business with CX. Website optimization. What is this company selling?

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

JUNE 17, 2022

Such criteria could also be sources of adjacent features or product innovation to further solidify differentiation. The post How B2B Product Managers Can Align with Sales On The Product Roadmap appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Lenny Rachitsky

JULY 25, 2024

To win in business, you must be either a low-cost provider or differentiated. If so, you’re not differentiated enough. Find the transcript at: [link] Some takeaways: Strategy is an integrated set of choices that compels a desired customer action. Just like any skill, it improves with practice.

Feedback Software 69

Feedback Software Airlines Strategy Differentiation 69

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Product Management University

SEPTEMBER 18, 2024

But especially in the B2B/B2B2C space, we often forget about other important parts of the equation. When you speak to what matters most at each level of the customer’s organization, you can differentiate yourself in a crowded market. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute. Now that would be a differentiator.

Weak Development Team 124

Weak Development Team Differentiation B2B Customer Experience 124

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Haines-Group

JANUARY 26, 2024

Software/ SaaS While overall software suffers a relatively low average churn rate, the rate differs between B2B software at 4.5% Part of that difference is due to the fickle nature of consumers, but about 40% of the differential is due consumer’s higher involuntary churn. for B2B products and 9.7% That’s a lot of bleeding.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Product Management University

AUGUST 3, 2021

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. Product Management 2.0 – The Maturation of B2B Product Management. All things cloud and/or mobile. Related Articles. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

TSIA

JANUARY 6, 2023

Over the next few years, customer experience will surpass price and product as the most important differentiator in business-to-business (B2B) organizations. It’s safe to say that prioritizing customers’ experience is essential to organizational success and growth. This is where experience-led growth comes into play.

Customer Experience 59

Customer Experience Differentiation B2B 59

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings. Pricing based on customer value is mostly outward-looking. [6]

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Intercom, Inc.

NOVEMBER 30, 2022

If you are a B2B SaaS company, 2021 saw your valuation increase massively, which probably saw your bank balance increase, and the exact same was true for your current customers. Find the slices of your business that perform by things like: Vertical: B2B vs B2C, SaaS vs e-commerce, etc. If their value isn’t differentiated (i.e.

Engineering 151

Engineering Research Software Onboarding KPIs Customer Experience 151

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Branding Data Visualization 209