Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Product Management University

MARCH 30, 2023

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. How To Differentiate Your Product When Competitors Solve the Same Problems. Short and to-the-point tips for positioning greater value, differentiation and generating more revenue from existing products. A different perspective if you’re in B2B.

Magazine 20

Magazine B2B Product Management Product Manager 20

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Turning a sales objection into a unique differentiator. It might be the same core product, but it’s a completely different strategy.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Be personable and friendly.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market. Let’s have a look see! Here’s an example.

Product Management 246

Product Management Product Manager White Paper Vision 246

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Product Innovation Educators

SEPTEMBER 2, 2024

Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market. At first glance, it might seem challenging to differentiate or price such a common product.

User Testing 280

User Testing Product Research Market Research Research Software 280

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. She is currently leading a team of 5 product managers in managing a portfolio of products, which includes a B2B web app, web channel, and platform.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 170

Enterprise Customer Feedback Data Visualization User Testing 170

Mind the Product

SEPTEMBER 2, 2019

B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. But in the B2B world, the way companies go to market introduces the potential for various feedback biases that every product manager and marketer needs to understand.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Intercom, Inc.

FEBRUARY 11, 2020

For B2B products, customers often pay wildly different prices, and so the value that they expect out of your product is wildly different. TV streaming service Netflix only define someone as active and getting value if they’ve watched 15 minutes of content in a month , the length of the shortest TV episode.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. James Alexander Founder and Head of Product, Vizibility.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Management University

SEPTEMBER 15, 2020

But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. B2B Best Practice: Addressing Market Needs. It also helps you differentiate with a strategic value story that’s crafted around quantifiable customer outcomes.

Marketing 130

Marketing Differentiation Healthcare B2B 130

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Most companies can’t serve that many markets and do it well. Sales Training.

B2B 100

B2B Product Management Product Manager Sales Training 100

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel. James Alexander Founder and Head of Product, Vizibility.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace.

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Did you get sick of anything in particular?

Marketing 209

Marketing B2B Branding Data Visualization 209

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. What is Solution Selling? I understand how you’ll measure success. Here’s the drill.

Product Research 130

Product Research Document B2B Demo 130

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute. Now that would be a differentiator.

Weak Development Team 140

Weak Development Team Differentiation B2B Customer Experience 140

Product Management University

MAY 24, 2017

Product demo objections are a staple of the sales process in the B2B software business. Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. Your competitor’s products have just as many or more deficiencies than yours. No big deal!

Demo 124

Demo Product Research Differentiation B2B 124

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Segment the market by: * Demographics (or firmographics for B2B). It’s important to start in the problem space. Attitudes: What do customers believe? What’s important to them?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. Competition / Commoditization.

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Des: It’s fair to say in some cases a company is literally defined by its exact product, as in there is a one-to-one relationship between what the company is trying to do and what the product is trying to do and a lot of B2B products are in that space.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Sachin Rekhi

AUGUST 6, 2015

In B2B products, it's important to divide the target audience in terms of end users of the product as well as business decision makers who have the budget and will ultimately make the call on whether to rollout the solution in their company, because you'll often find that these are two completely different audiences with different desires and needs.

User Testing 143

User Testing Document Product Marketing Marketing 143

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings. Pricing based on customer value is mostly outward-looking. [6]

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Product Management University

AUGUST 3, 2021

The convergence of software, hardware and services has forced traditional companies to find creative ways to differentiate what’s now a commodity. Product Management 2.0 – The Maturation of B2B Product Management. All things cloud and/or mobile. Related Articles. Out with Product Marketing 1.0 and In With Product Marketing 2.0.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130