Beyond launch day: How to plan successful B2B product rollouts
Mixpanel
APRIL 18, 2024
Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.
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