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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Test the possible Aha moments in your onboarding flows. You can do it by tracking the performance of each of the flows independently or conducting multivariate tests.

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Customer Segmentation Models: Ultimate Guide (Types, Strategy & Tools)

Userpilot

It can automatically track user behavior, analyze customer data to create new segments, and implement A/B testing to see the most effective approaches for each segment. This is valuable for crafting messaging and content that addresses the values and beliefs of your target audience. To learn more, book a demo now.

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12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

ActiveCampaign is a marketing automation platform that enables targeted email and SMS campaigns, personalized messaging, chatbots, and campaign performance analysis. Create custom reports and dashboards. A/B and multivariate testing. Userpilot dashboard. A centralized dashboard for real-time survey response analysis.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.