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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Are You Leveraging Your Customer’s First Experience with Your Product Effectively?

The Product Coalition

In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). with user research to test our hypothesis.

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Customer Segmentation Models: Ultimate Guide (Types, Strategy & Tools)

Userpilot

It can automatically track user behavior, analyze customer data to create new segments, and implement A/B testing to see the most effective approaches for each segment. Using this data, you redesign the analytics dashboard with more intuitive navigation and customizable views. To learn more, book a demo now.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Let alone having Purchasing select our test automation tool vendor based on lowest price. And we continuous user-test our early concepts.

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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

Test the possible Aha moments in your onboarding flows. For example, in the screenshot below, you can see that we’ve defined them as users on paid plans (Standard and Enterprise) who have completed an event inside the product but have been inactive for 30 days. Feature & Events Dashboard in Userpilot.

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Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. Second is simple A/B testing , typically used by product managers or conversion optimization managers. More A/B testing is better, right?

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How to Create a Product-Led Growth Strategy?

Userpilot

This model is mostly for enterprise-level products, where the person responsible for the purchase decision is different from the person using the product (i.e., To do this, start by using a comprehensive analytics dashboard to track key product metrics. Going through a product dashboard with Userpilot. Retention rates.