Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

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Userpilot

AUGUST 14, 2024

TL;DR Customer segmentation is the act of grouping customers based on shared characteristics, such as purchasing behavior, values, or location. Customer segmentation differs from market segmentation as it focuses on dividing existing customers, while market segmentation separates the entire available market.

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Userpilot

JUNE 5, 2024

TL;DR Customer retention software is an umbrella term for various applications that enable SaaS teams to improve customer satisfaction , reduce customer churn, build stronger customer relationships , and secure a stable revenue stream. It offers integrations with other marketing and support tools.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Reporting Tools 105

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 98

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Userpilot

AUGUST 30, 2024

TL;DR Customer segmentation models are ways of dividing customers into groups with shared traits to effectively tailor your product and marketing strategy. Here are some benefits of user segmentation models: Tailoring in-app content and features enhances engagement through personalized experiences.

Data Visualization 101

Data Visualization Analytic Tools Reporting Tools Customer Experience 101

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Both metrics work together to help you retain customers and keep them happy.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 105

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The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. User = Buyer Sounds obvious right?

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Userpilot

AUGUST 28, 2024

This knowledge will empower you to guide customers, address their questions, and showcase the product’s value effectively, especially during the onboarding process. Prioritize customer success : Focus on delivering value and helping customers achieve their goals with your product. Chief Customer Officer 2.0:

Analytic Tools 52

Analytic Tools Data Visualization Customer Feedback Feedback Software 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 21, 2024

Developing retention strategies : Implementing proactive measures to improve customer satisfaction, engagement, and loyalty. Managing customer relationships : Building strong relationships with high-value customers and addressing their concerns to prevent churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 20, 2024

You can focus on building relevant skills and showcasing your passion for customer satisfaction. Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

APRIL 10, 2023

Large user base: it allows you to increase user population quickly, which is essential for products that rely on the network effect, like social networks, messaging apps, or e-commerce marketplaces. Product usage data: lots of users mean lots of usage data that can be used to iterate on your MVP. Loom upgrade prompt.

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Revulytics

JULY 11, 2017

New ways to build customer engagement is a key area of investment for B2B leaders. Although many functional areas throughout an organization are certainly involved, but marketing is most often seen as the owner and driver of holistic customer engagement projects. Many marketers simply don’t have the insight they need.

Analytic Tools 65

Analytic Tools Data Visualization Marketing Customer Satisfaction 65

Userpilot

JULY 11, 2024

These positions will expose you to the fundamentals of customer interactions, data analysis, and relationship management. Customer retention managers play a pivotal role in ensuring customer satisfaction and loyalty, ultimately driving long-term profitability.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

People-First Product Leadership

JULY 16, 2024

Product-led growth is a go-to-market strategy reflecting a straight forward product that people can try and buy on their own, without needing sales guidance. Sales-led growth is a go-to-market model where salespeople actively find and pursue potential customers. Let’s start by defining the phrases.

Onboarding KPIs 52

Onboarding KPIs B2C User Testing Data Visualization 52

Userpilot

JULY 28, 2024

They use customer information to identify churn risks, understand customer needs, and measure the effectiveness of retention programs. Collaborate with other departments : They work closely with marketing, sales, and customer success teams to ensure a cohesive customer experience that fosters loyalty.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JULY 20, 2024

Customer retention managers rely on various tools to enhance customer satisfaction and loyalty. ClientSuccess and ChurnZero focus on B2B customer success, health scoring, and churn prediction, etc. Design customer engagement initiatives : They create campaigns to keep customers engaged with the product or service.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

JULY 21, 2024

Consider certifications in customer service, customer experience management, or specialized programs like Subscription Success Certification (SSC) or Professional in Customer Retention (PCR) to enhance your expertise. Looking to enhance your customer retention efforts?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. Affiliate marketing rewards promoting products by relying on niche alignment and audience relevance. Software monetization through crowdfunding relies on user goodwill to support free product development.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. It’s impossible to completely describe every data validation check, option, logical branch, dialog box, pixel placement, error message and workflow without duplicating the code itself.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

APRIL 18, 2023

Gather customer feedback to improve your product and ultimately close the feedback loop. Track customer satisfaction across the user journey with satisfaction surveys. Send NPS surveys periodically to measure customer loyalty and tag responses. What is a customer success strategy?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Third, the lines between sales, marketing, product, and support are blurring.

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Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

DECEMBER 3, 2022

Best practices for customer lifecycle management include mapping out the customer journey , collecting customer feedback at every stage of their journey, providing personalized service to boost engagement , and using customer lifecycle data to tailor marketing retention campaigns. Define your target audience.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Usersnap

MARCH 16, 2023

In this article we’ll be covering: What is a B2B2C business model Who is POM and what they do The challenges POM was facing The value of customer feedback & the appropriate tools to solve issues What Is a B2B2C Business Model? B2B companies that need help marketing their products or services can partner with B2C online shops.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Amplitude

FEBRUARY 1, 2021

There are marketing emails to assemble. In the Mad Men world of marketing, a huge launch day could be vital in building hype. The ultimate goal of a product launch is to demonstrate its unique value proposition to your target audiences and establish your product’s presence in the market. Or is it to delight existing customers?

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Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

JULY 11, 2024

Nevertheless, to give you an idea of the role’s main duties, here are the core tasks for a retention specialist working in SaaS: Proactive User Engagement & Churn Prevention : Identify at-risk users based on specific metrics (e.g., The Wise Marketer : This platform is a hub for loyalty and retention marketing professionals.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

NOVEMBER 23, 2023

In other words, most of the features don’t support the outcomes you’re trying to create for your markets and your customers. As a result, product managers don’t have enough autonomy to do product discovery and look for real user problems that would be worth solving. A roadmap example. It’s based on a different mechanism.

Feedback Software 105

Feedback Software Product Research Analytic Tools User Testing 105

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. AI-powered product localization makes it more accessible and user-friendly across global markets.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Reporting Tools 96

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them. PMF survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JULY 28, 2024

Nevertheless, to give you an idea of the role’s main duties, here are the core tasks for a retention specialist working in SaaS: Proactive User Engagement & Churn Prevention : Identify at-risk users based on specific metrics (e.g., The Wise Marketer : This platform is a hub for loyalty and retention marketing professionals.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

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Feedback Software Events Data Visualization Customer Communications 118

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

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Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. For example, ensuring customers take product demos seamlessly is part of CX.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JULY 2, 2022

rising costs of production and marketing materials may also lead SaaS leaders to raise prices and prevent losses. Here are the multiple ways of announcing a price change to your customers: in-app price increase announcements are timely and virtually impossible to miss, as long as the customer uses your product frequently.

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User Testing Feedback Software Customer Experience Customer Feedback 98