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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

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Why is Market Segmentation Important? [+ Methods]

Userpilot

Apart from popular segmentation types, you can also explore these lesser-used alternative methods: Value segmentation : Categorizes customers based on their potential revenue and worth. Firmographic segmentation : Suited for B2B contexts, it classifies businesses by characteristics like size, industry, and location.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Both metrics work together to help you retain customers and keep them happy.

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12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

TL;DR Customer retention software is an umbrella term for various applications that enable SaaS teams to improve customer satisfaction , reduce customer churn, build stronger customer relationships , and secure a stable revenue stream. Better yet, good retention can actually make it easier to acquire new customers.

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Customer Segmentation Strategy: Types, Software & How-to Guide

Userpilot

– Firmographic (for B2B) —company size, industry, and annual revenue. A customer segmentation strategy is a systematic approach to building and analyzing customer segments while using tactics to achieve goals. This is helpful for B2B marketing , sales, and product strategies. Customer satisfaction score.

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Customer Engagement Manager Salary [+ Resources to Advance]

Userpilot

This knowledge will empower you to guide customers, address their questions, and showcase the product’s value effectively, especially during the onboarding process. Prioritize customer success : Focus on delivering value and helping customers achieve their goals with your product. Chief Customer Officer 2.0: