Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Other considerations include an exit strategy and the capability to scale and diversify after the initial launch.
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