TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams
The Product Guy
APRIL 15, 2025
How do hybrid product teams stay aligned and effective across time zones and work styles?
B2B CTO Marketing 
Conducting User Research in Product Management
The Product Guy
SEPTEMBER 27, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
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What Your Financial Statements Are Telling You—And How to Listen!
Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data
Trending Sources
Applying Product Management to Web Design in a Multiscreen Era
The Product Guy
OCTOBER 25, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 
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356 
User Personas, Buyer Personas, and the Missing Link in B2B
Product Management University
DECEMBER 2, 2022
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. From the Bottom Up.
B2B 130
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Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)
Lenny Rachitsky
APRIL 6, 2025
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Simplify security Coda —The all-in-one collaborative workspace Wes Kao is an entrepreneur, coach, and advisor. Lenny may be an investor in the companies discussed.
CTO Coach 118
118 
Who is “the Customer?” by Luke Taylor
Mind the Product
SEPTEMBER 17, 2018
The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Be Empathetic to Central Buyers – They Have Valid Concerns.
The Role of Emotional Intelligence in Product Management
The Product Guy
JANUARY 5, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 271
271 
Business Development vs. Product Management
The Product Guy
APRIL 4, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 268
268 
Finding Blue Oceans #prodmgmt
The Product Guy
FEBRUARY 18, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 240
240 
10 Experts On The Right Steps To Product Iteration
Arkenea
FEBRUARY 23, 2025
You’ve got your product out in the market. This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Now’s the time to iterate. And, how do you also tell the difference between what feedback to incorporate?
User Testing 98
98 
Product Strategies for Non-Strategists
The Product Guy
MAY 15, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 225
225 
Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)
Lenny Rachitsky
JANUARY 2, 2025
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance. Gong, for example, initially targeted U.S. When faced with a 51/49 decision, make it quickly.
CTO Coach 56
56 
Sunsetting a Product: What You Need to Know For Your B2B
Userpilot
MARCH 30, 2022
Asses Product-Market Fit before sunsetting a product. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things? Product market fit survey built with Userpilot. This is where you work with your CTO and development team to understand the risks and advantages of making such a move.
User Testing 98
98 
Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing
Product Talk
DECEMBER 18, 2024
Ideally, this outcome is a two-way negotiation between an executive at the company, often a chief product officer, a chief design officer, a CTO, and the cross-functional product team. It’s great for recruiting end users of B2B products. The premise is that we’re starting with an outcome.
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How to Create a B2B Ideal Customer Profile (ICP) with Examples of Research from Leah Tharin
Usersnap
APRIL 24, 2025
You might get lucky, but most of the time, youll be staring at the water, hoping for something to bite… Thats what B2B marketing and product development looks like without a well-defined Ideal Customer Profile (ICP): directionless, inefficient, and expensive. Imagine fishing without bait. This isnt a theoretical lecture.
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8 Keys to Getting Started
Product Management Lessons from the Trenches
JULY 10, 2018
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Lean into your newness.
User Testing 150
150 
Hiring a Head of Product
Mironov Consulting
SEPTEMBER 14, 2020
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.
Reporting Tools 145
145 
Three million downloads and counting: Inside Intercom reaches a podcasting milestone
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.
Download 215
215 
Senior Product Manager and Your Next Career Steps
The Product Guy
FEBRUARY 2, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 150
150 
User Experience Design Tactics for Product Managers
The Product Guy
JANUARY 31, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 150
150 Product Management at Startups vs. Enterprises
The Product Guy
JANUARY 27, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 150
150 
My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more
Andrew Chen
JANUARY 9, 2020
A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.
User Testing 110
110 
When You Lead Daily Standups, What Are Your Best Techniques?
The Product Coalition
AUGUST 6, 2023
I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Keren: Begin with the market voices. As Head of Product, I cover both B2C and B2B technologies.
Rapid Prototyping for Product Managers
The Product Guy
MARCH 2, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Analytic Tools 150
150 
The Unintentional Career of John Cutler
Mind the Product
NOVEMBER 28, 2019
“So far this week I’ve had eight coaching calls with non-customers, two coaching calls with customers, and one conference in San Francisco for B2B product managers. Now I’m in a looser team across marketing, but I think about what I’m doing as a product.”. “Most of my work is external facing,” he says.
CTO Coach 178
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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More
Userpilot
MAY 1, 2024
Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.
2021 in conversation: Learnings from the podcast
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.
Reporting Tools 118
118 Your Audience’s Real Roadmap Questions
Mironov Consulting
DECEMBER 31, 2017
I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.
Roadmap 92
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The Subscription Value Loop: A framework for growing consumer subscription businesses
Lenny Rachitsky
SEPTEMBER 3, 2024
Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.
User Testing 133
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Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)
Lenny Rachitsky
AUGUST 22, 2024
— Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Webflow —The web experience platform — Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook.
CTO Coach 78
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Drata’s CEO Adam Markowitz on creating a culture of cyber security
Intercom, Inc.
JANUARY 5, 2022
Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. I personally love to be early and use the opportunity to set the bar really high in the market. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? Caught your interest? SOC 2 compliance: A Beginner’s Guide.
Reporting Tools 211
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The Chocolate Cake Problem
Mironov Consulting
APRIL 15, 2023
In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while. One We have to align market-side incentives with corporate-level goals. Get it done, and move on.
The essence of product management | Christian Idiodi (SVPG)
Lenny Rachitsky
DECEMBER 21, 2023
Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal. Lenny may be an investor in the companies discussed.
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Dylan Field live at Config: Intuition, simplicity, and the future of design
Lenny Rachitsky
JUNE 30, 2024
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Anvil —The fastest way to build software for documents • User Testing —Human understanding. Human experiences. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more
Andrew Chen
JANUARY 9, 2020
A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.
User Testing 52
52 
Hypotheticals in Product Management Meetup: Abridged Transcript
BrainMates
APRIL 30, 2018
The panellists were: Mark Cohen, CTO at Domain. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. So if it’s a B2B environment, it’s a discussion with them. Marie Kellett, former CPO eftpos.
5 Product Management Conferences Not to Miss in 2020
Revulytics
DECEMBER 16, 2019
As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Other attendees tend to be from marketing, design, and engineering. Dharmesh Shah, CTO and Co-founder of HubSpot.
How to Create a Best-In-Class Free Trial Experience
Gainsight
NOVEMBER 16, 2020
For nearly its entire golden era, the company succeeded with very little intentional marketing. . “They had no sales, no advertising, no marketing, nothing but R&D,” recalls an executive vice president of a company that put money into Atari at the time. At the dawn of video gaming, California-based Atari was on top.
Best-rated Sacramento Web Design Companies to Work With in 2022
UX Studio: Product Management
NOVEMBER 8, 2021
These questions will help you better understand what offers are available on the market and how to find, assess and pick the most suitable Sacramento web design firm. The expertise and value we deliver to our clients have been recognized by the reputable B2B service rating platform, Clutch. Is there anything we can do for you?
Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs
Product Talk
MAY 10, 2023
There’s changing business strategies and changing talking with investors and changing market landscapes and the pandemic. Ellen: It was me as part of the executive team, so head of marketing and sales, and customer success, and whoever else was part of our executive team, so CTO, CEO, etc. ” conversation.
Product Research 130
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Product-Led Growth Index 2022
Gainsight
JULY 1, 2022
Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS.
Q&A with Neil Rahilly, VP Product and Design, on product strategy, team composition, and customer feedback
Mixpanel
MAY 12, 2020
And I think that, in a B2B setting, you need to figure out both what kinds of companies that you’re going to serve and then what kind of users within those companies you’re going to serve. How would you approach building your process or pipeline to receive customer feedback for a B2B product? I was a self-taught coder.
User Testing 52
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Q&A with Neil Rahilly, VP Product and Design, on product strategy, team composition, and customer feedback
Mixpanel
MAY 12, 2020
And I think that, in a B2B setting, you need to figure out both what kinds of companies that you’re going to serve and then what kind of users within those companies you’re going to serve. How would you approach building your process or pipeline to receive customer feedback for a B2B product? I was a self-taught coder.
User Testing 52
52 
International Women’s Day: Reflections from female leaders in product & tech
Mixpanel
MARCH 7, 2021
“I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint. Prior to LevelUp, I worked in business development, marketing, and product roles at blockchain/cryptocurrency startups. ” Georgina Kirby Co-Founder & CTO, Vinehealth.
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