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Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. From the Bottom Up.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Be Empathetic to Central Buyers – They Have Valid Concerns.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
You’ve got your product out in the market. This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Now’s the time to iterate. And, how do you also tell the difference between what feedback to incorporate?
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance. Gong, for example, initially targeted U.S. When faced with a 51/49 decision, make it quickly.
Asses Product-Market Fit before sunsetting a product. Is it that there’s no product-marketing fit, or that you’ve spent too much time working on the wrong things? Product market fit survey built with Userpilot. This is where you work with your CTO and development team to understand the risks and advantages of making such a move.
Ideally, this outcome is a two-way negotiation between an executive at the company, often a chief product officer, a chief design officer, a CTO, and the cross-functional product team. It’s great for recruiting end users of B2B products. The premise is that we’re starting with an outcome.
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Lean into your newness.
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups.
I apply this lens to a startup that develops solutions in the health-tech market. While this article focuses on startups in B2Bmarkets, we can extend it to B2C and B2B2C, while some considerations might be different. A Go-to-market strategy that meets the threshold where senior living homes would collaborate with a startup.
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Simplify security Coda —The all-in-one collaborative workspace Wes Kao is an entrepreneur, coach, and advisor. Lenny may be an investor in the companies discussed.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. He is a graduate of Yeshiva University’s Syms School of Business with a degree in Marketing.
I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. Keren: Begin with the market voices. As Head of Product, I cover both B2C and B2Btechnologies.
“So far this week I’ve had eight coaching calls with non-customers, two coaching calls with customers, and one conference in San Francisco for B2B product managers. Now I’m in a looser team across marketing, but I think about what I’m doing as a product.”. “Most of my work is external facing,” he says.
Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.
I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue.
Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.
Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany. We also did a lot of co-marketing.
— Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Webflow —The web experience platform — Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook.
Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. I personally love to be early and use the opportunity to set the bar really high in the market. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? Caught your interest? SOC 2 compliance: A Beginner’s Guide.
In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while. One We have to align market-side incentives with corporate-level goals. Get it done, and move on.
Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal. Lenny may be an investor in the companies discussed.
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Anvil —The fastest way to build software for documents • User Testing —Human understanding. Human experiences. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
A really detailed 68 page analysis of the podcast market. The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. The podcast ecosystem in 2019.
The panellists were: Mark Cohen, CTO at Domain. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. So if it’s a B2B environment, it’s a discussion with them. Marie Kellett, former CPO eftpos.
As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Other attendees tend to be from marketing, design, and engineering. Dharmesh Shah, CTO and Co-founder of HubSpot.
For nearly its entire golden era, the company succeeded with very little intentional marketing. . “They had no sales, no advertising, no marketing, nothing but R&D,” recalls an executive vice president of a company that put money into Atari at the time. At the dawn of video gaming, California-based Atari was on top.
These questions will help you better understand what offers are available on the market and how to find, assess and pick the most suitable Sacramento web design firm. The expertise and value we deliver to our clients have been recognized by the reputable B2B service rating platform, Clutch. Is there anything we can do for you?
There’s changing business strategies and changing talking with investors and changing market landscapes and the pandemic. Ellen: It was me as part of the executive team, so head of marketing and sales, and customer success, and whoever else was part of our executive team, so CTO, CEO, etc. ” conversation.
Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS.
“I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint. Prior to LevelUp, I worked in business development, marketing, and product roles at blockchain/cryptocurrency startups. ” Georgina Kirby Co-Founder & CTO, Vinehealth.
All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. The first one is market relevance. This is a B2B product.
DC : Drift basically helps B2B businesses connect with the customers that are interested in buying now that are on their website. You’ve spoken a couple of times before; you’ve been on lots of other occasions as well. Give us the 30 second elevator pitch on Drift. ML : Describe David Cancel. DC : In 30 seconds?
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