TPG Live Recap: Bridging Enterprise Customer Gaps & Leading Hybrid Product Teams
The Product Guy
APRIL 15, 2025
How do hybrid product teams stay aligned and effective across time zones and work styles?
User Personas, Buyer Personas, and the Missing Link in B2B
Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?
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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data
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Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)
Lenny Rachitsky
APRIL 6, 2025
Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Simplify security Coda —The all-in-one collaborative workspace Wes Kao is an entrepreneur, coach, and advisor.
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Conducting User Research in Product Management
The Product Guy
SEPTEMBER 27, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
Applying Product Management to Web Design in a Multiscreen Era
The Product Guy
OCTOBER 25, 2016
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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Who is “the Customer?” by Luke Taylor
Mind the Product
SEPTEMBER 17, 2018
The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Be Empathetic to Central Buyers – They Have Valid Concerns.
The Role of Emotional Intelligence in Product Management
The Product Guy
JANUARY 5, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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Business Development vs. Product Management
The Product Guy
APRIL 4, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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Finding Blue Oceans #prodmgmt
The Product Guy
FEBRUARY 18, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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Inside Gong: How teams work with design partners, their pod structure, autonomy, trust, and more | Eilon Reshef (co-founder and CPO)
Lenny Rachitsky
JANUARY 2, 2025
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Think Fast Talk Smart —Tools and techniques to help you communicate more effectively • Vanta —Automate compliance.
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Product Strategies for Non-Strategists
The Product Guy
MAY 15, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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10 Experts On The Right Steps To Product Iteration
Arkenea
FEBRUARY 23, 2025
This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. 9 Take constant and incremental step towards the vision Simon Cast , CTO & co-founder at ProdPad If you have a product vision, I hope it’s big.
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Sunsetting a Product: What You Need to Know For Your B2B
Userpilot
MARCH 30, 2022
This is where you work with your CTO and development team to understand the risks and advantages of making such a move. The post Sunsetting a Product: What You Need to Know For Your B2B appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.
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Product in Practice: How Botify Broke Down Silos and Moved to Product Trios
Product Talk
SEPTEMBER 4, 2024
Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. A good collaboration between the CTO, CPO, and Head of Design (or equivalent roles) helps the trios below because they set the example.
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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing
Product Talk
DECEMBER 18, 2024
Ideally, this outcome is a two-way negotiation between an executive at the company, often a chief product officer, a chief design officer, a CTO, and the cross-functional product team. It’s great for recruiting end users of B2B products. The premise is that we’re starting with an outcome.
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8 Keys to Getting Started
Product Management Lessons from the Trenches
JULY 10, 2018
Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.
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The Unintentional Career of John Cutler
Mind the Product
NOVEMBER 28, 2019
“So far this week I’ve had eight coaching calls with non-customers, two coaching calls with customers, and one conference in San Francisco for B2B product managers. “Most of my work is external facing,” he says. “Earlier today, I was speaking to someone in a team of two who described themselves as product ops.
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Product in Practice: One Product Manager’s Quest to Adopt Continuous Discovery at Her Company
Product Talk
JUNE 7, 2023
Meet the Continuous Discovery Champion, Bianca Starling Meet the Continuous Discovery Champion, Bianca Starling Bianca Starling is a Senior Product Manager at Voxy, a global language teaching platform that uses AI and machine learning technologies to provide adaptive, real-life learning experiences to learners.
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Hiring a Head of Product
Mironov Consulting
SEPTEMBER 14, 2020
I’m specifically excluding roles that are primarily development management: VP Engineering, CTO, CIO, Director of Development, Engineering Manager, Project Office, or Agile Transformation Leader. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. And I almost never buy it.
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When You Lead Daily Standups, What Are Your Best Techniques?
The Product Coalition
AUGUST 6, 2023
I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. As Head of Product, I cover both B2C and B2B technologies. Keren: Begin with the market voices.
Senior Product Manager and Your Next Career Steps
The Product Guy
FEBRUARY 2, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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User Experience Design Tactics for Product Managers
The Product Guy
JANUARY 31, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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150 Product Management at Startups vs. Enterprises
The Product Guy
JANUARY 27, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
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150 Rapid Prototyping for Product Managers
The Product Guy
MARCH 2, 2017
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….
Analytic Tools 150
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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More
Userpilot
MAY 1, 2024
Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.
Three million downloads and counting: Inside Intercom reaches a podcasting milestone
Intercom, Inc.
JULY 21, 2022
This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. I should take it when I’m out and about.”.
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2021 in conversation: Learnings from the podcast
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode Chief Operating Officer at the Wikimedia Foundation Janeen Uzzell walks us through her mission for the Wikimedia Foundation and her fight towards knowledge equity. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.
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Drata’s CEO Adam Markowitz on creating a culture of cyber security
Intercom, Inc.
JANUARY 5, 2022
Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. “If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it” Liam: And is it the standard for B2B companies?
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Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)
Lenny Rachitsky
AUGUST 22, 2024
— Brought to you by: • Pendo —The only all-in-one product experience platform for any type of application • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Webflow —The web experience platform — Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook.
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78 Your Audience’s Real Roadmap Questions
Mironov Consulting
DECEMBER 31, 2017
Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. ” It’s a rare executive who doesn’t push her/his VP Engineering or CTO hard on productivity, hiring ramps and fanciful notions about increased commitments leading to better outcomes.
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The essence of product management | Christian Idiodi (SVPG)
Lenny Rachitsky
DECEMBER 21, 2023
Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.
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The Subscription Value Loop: A framework for growing consumer subscription businesses
Lenny Rachitsky
SEPTEMBER 3, 2024
Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.
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Dylan Field live at Config: Intuition, simplicity, and the future of design
Lenny Rachitsky
JUNE 30, 2024
Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Anvil —The fastest way to build software for documents • User Testing —Human understanding. Human experiences.
My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more
Andrew Chen
JANUARY 9, 2020
The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? My good friend @drewjgray joined as CTO of the autonomous startup @voyage with @olivercameron. First it was big in Japan, then teens. Now we all use it.
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The Chocolate Cake Problem
Mironov Consulting
APRIL 15, 2023
In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while. One
Hypotheticals in Product Management Meetup: Abridged Transcript
BrainMates
APRIL 30, 2018
The panellists were: Mark Cohen, CTO at Domain. This new idea is going to leverage artificial intelligence to better serve B2B customers with targeted advertising solutions to end customers, or real people out on the street. So if it’s a B2B environment, it’s a discussion with them. Marie Kellett, former CPO eftpos.
How to “Product-Lead” Your Software Out of 2D Video Game Dungeon-Land
Gainsight
OCTOBER 26, 2020
As Gainsight PX CTO Mickey Alon discussed with Carlos Gonzales Villaumbrosia, Founder & CEO of Product School and author of The Product Book , the solution isn’t complicated—it’s product-led growth. Product leaders across B2B face a similar reckoning—will you do what users need from you now, or wait until the outrage rises?
How to Create a Best-In-Class Free Trial Experience
Gainsight
NOVEMBER 16, 2020
The parallels to what’s happening today in B2B software with product-led growth are striking. Wes Bush, Founder and CEO of ProductLed , and Mickey Alon, Founder and CTO of Gainsight PX, discussed this phenomenon in their Pulse for Product session.
5 Product Management Conferences Not to Miss in 2020
Revulytics
DECEMBER 16, 2019
A good mix of attendees from B2B and B2C software technology companies. Dharmesh Shah, CTO and Co-founder of HubSpot. A good 25 percent is director level and above. Other attendees tend to be from marketing, design, and engineering. Which industries are the attendees from?
Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs
Product Talk
MAY 10, 2023
Ellen: It was me as part of the executive team, so head of marketing and sales, and customer success, and whoever else was part of our executive team, so CTO, CEO, etc. knowledge, but then when we transitioned to B2B, then it was like, “How do security teams use walkie-talkies, and how do retail stores use walkie-talkies?”
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Product-Led Growth Index 2022
Gainsight
JULY 1, 2022
We have seen companies achieve durable growth and success by deploying a PLG model across different market segments in B2B and B2C. Chief Technology Officer of PX, Gainsight. We wanted to track and understand where companies across all verticals fall on the PLG spectrum. Mickey Alon. Key Findings.
Best-rated Sacramento Web Design Companies to Work With in 2022
UX Studio: Product Management
NOVEMBER 8, 2021
The expertise and value we deliver to our clients have been recognized by the reputable B2B service rating platform, Clutch. Sacramento custom web design company serving B2B customers. Is there anything we can do for you? Contact us , and let’s discuss your current challenges and goals. Cinch Web Design.
My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more
Andrew Chen
JANUARY 9, 2020
The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? My good friend @drewjgray joined as CTO of the autonomous startup @voyage with @olivercameron. First it was big in Japan, then teens. Now we all use it.
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Q&A with Neil Rahilly, VP Product and Design, on product strategy, team composition, and customer feedback
Mixpanel
MAY 12, 2020
And I think that, in a B2B setting, you need to figure out both what kinds of companies that you’re going to serve and then what kind of users within those companies you’re going to serve. How would you approach building your process or pipeline to receive customer feedback for a B2B product?
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