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This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. I’ve been in this position multiple times as a founder but also as a UX expert and it can be a tricky beast to handle.
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Botify is a B2B SaaS company that helps large websites drive sustainable and profitable growth through organic search optimization. At the beginning, I was an intern UI designer and she was a senior UX, and she mentored me. When we started the trio, we had been working together for two or three years.
Let’s carefully define a “Head of Product” as someone who directly supervises a team of product managers including hiring, work assignments, mentoring, and resolving cross-product disputes. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.
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DC : Drift basically helps B2B businesses connect with the customers that are interested in buying now that are on their website. And then I’ve really only started companies as a byproduct of I have an obsessive personality and I channel that in a positive area which is like I’m obsessed with learning and getting better.
Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? This is a B2B product. Information sharing is all positive. The first one is market relevance. Doesn’t quite work that way these days things have moved on a little bit.
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And I think that, in a B2B setting, you need to figure out both what kinds of companies that you’re going to serve and then what kind of users within those companies you’re going to serve. How would you approach building your process or pipeline to receive customer feedback for a B2B product?
Actually the most significant part of our business is the B2B. So we have this huge range of our B2B clients and we were told if we get it could give them a better approval flow we’d be able to get and recruit many more big businesses to our platform. It’s something we call the Quad. I heard a lot about that yesterday.
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