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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

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Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….

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Who is “the Customer?” by Luke Taylor

Mind the Product

The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Be Empathetic to Central Buyers – They Have Valid Concerns.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….

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Business Development vs. Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….

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Finding Blue Oceans #prodmgmt

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA. Meet the mentors….