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Differences between B2B and B2C products

B2B Product Management

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52
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What is Digital Transformation Consulting?

Modus Create

The world of consulting is often associated with truckloads of jargon. Today, let’s simplify one such concept – digital transformation consulting. What Is Digital Transformation Consulting? What Is Digital Transformation Consulting? What Are the Four Areas of Digital Transformation Consulting?

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5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Lenny Rachitsky

He’s written extensively for the Harvard Business Review ; consulted for dozens of Fortune 500 companies, including P&G, Lego, and Ford; and written 11 other books. What management systems are required to ensure the capabilities are in place? These should be distinctive strengths that set you apart from competitors.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. Should the organization work with an outside consulting company (e.g. Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort.

Startups 133
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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Meet Ellen Juhlin , a product coach and consultant and Senior Director of Product Management at Orion Labs. Meet product coach and consultant @ellenjuhlin. My first year out of college, I was working at South Coast Repertory Theatre, which had a really complex audio automation system by Meyer Sound. Tweet This.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.