Remove B2B Remove Certifications Remove Inbound
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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Best Resources for Retention Specialists

Userpilot

Consider certifications in customer service, customer experience management, or specialized programs like Subscription Success Certification (SSC) or Professional in Customer Retention (PCR) to enhance your expertise. Their articles are known for being informative, engaging, and backed by data-driven insights.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Certification : You will then need to get certified as a product marketing manager. The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Certification : You will then need to get certified as a product marketing manager.

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How to Become a Retention Specialist [+Tools and Resources]

Userpilot

Supplement this with online courses or certifications, and consider internships to gain practical experience. Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc.

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Best Resources for Customer Engagement Managers

Userpilot

The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing. Change Management Certifications : (Prosci, APMG, etc.) If change management is a significant aspect of your role, these certifications can be valuable.

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Retention Specialist Career Path

Userpilot

Online Courses and Certifications : Platforms like Coursera, Udemy, and LinkedIn Learning offer retention specialist courses and certifications. HubSpot : The HubSpot blog is a well-rounded resource that covers various aspects of customer retention, from inbound marketing to customer service.

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How to Become a Customer Engagement Manager [+Tools and Resources]

Userpilot

Obtain Certifications (Optional) : While not always required, certifications like Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) can demonstrate your knowledge and expertise. Change Management Certifications : (Prosci, APMG, etc.) Staying updated on industry trends is also crucial.