Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. What are B2B customer satisfaction surveys?

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 23, 2019

With no-code user onboarding tools , it’s easy to start building onboarding journeys that don’t reflect reality—all in a vain attempt to get new users to activate faster so they don’t churn. User experience journey mapping makes us ask this question: How do users move through their own goals, not our hoops?

Customer Experience 89

Customer Experience User Testing User Experience Customer Feedback 89

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 177

User Testing Customer Feedback Product Research Customer Experience 177

Userpilot

JANUARY 17, 2023

Proactively prevent that by removing all roadblocks in the user journey. Enhance retention : A seamless customer experience motivates customers to stick with your brand. It’s also one of the factors that lead to increased brand loyalty and word of mouth. What causes customer friction? Slack’s feedback survey.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. In a nutshell, NPS surveys measure user sentiment by asking, “How likely are you to recommend us to a friend?”.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Userpilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales.

Demo 103

Demo Analytic Tools Feedback Software Research Software 103

The Product Coalition

APRIL 4, 2019

When it comes to a business mobile app implementation based on one among B2C, B2E, and B2B or all three of them, which is the best strategy between treating them separately and together? Consider merging B2E and B2B domains at first. The shared user experience isn’t the mere benefit of merging B2E, B2B, and B2C into a single platform.

B2C 73

B2C B2B User Testing Data Visualization 73

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. Best digital adoption solutions on the market for B2B companies. Late majority. Evaluation.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With a plethora of comparable options in the market, customers will take their business to the company that provides the best experience. “90%

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

UX Planet

MARCH 3, 2025

The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder.

User Testing 58

User Testing Research Software Data Visualization Reporting Tools 58

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. link] This video helped our customer show in under two minutes the variety of ways their platform offers to engage users. We create logical, easy-to-understand B2B videos.

Customer Experience 138

Customer Experience User Testing Advertising Customer Feedback 138

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. They act as referrals, answer questions and eventually, help you with user-generated content. Create your user persona to gather important information about your target audience. B2B SaaS customer journey map.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

MARCH 30, 2025

You see, not every potential user will convert the first time they come across your app. But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Intercom, Inc.

JULY 26, 2022

Ideally, conversions involve users subscribing to your services, engaging with your brand, and spending money on your products. . If a conversion rate is particularly low, it can indicate that a campaign approach needs to be altered or adjusted or that the user experience needs to be streamlined to reduce friction or confusion.

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

Userzoom

MARCH 28, 2018

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Userpilot

JUNE 11, 2024

They both show the road a person takes to achieve goals and help improve the user experience. User journey maps usually showcase the way a user experiences and interacts with a specific product or service. A touchpoint in a user journey map refers to interface interactions and in-app experiences.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

The Product Coalition

DECEMBER 21, 2020

It can be used to validate new logos, slogans, marketing collateral, or branding. For example, by adding new functionality, improving the user experience, merging with other sought-after features and solutions, or just improving the existing performance (e.g., Idea validation also isn’t just for physical or digital products.

User Testing 171

User Testing Product Research Research Software Feedback Software 171

Userpilot

MAY 14, 2024

Customer behavior models also help them improve user experience and boost customer retention. Userpilot can help you track user activity in real time, generating data that power a comprehensive customer behavior model. This model is ideal for selling luxury products or experiences. Book a demo now to see how.

Data Visualization 105

Data Visualization User Testing Analytic Tools Customer Experience 105

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Psychographic data such as the user’s core, values, religious views, hobbies, and interests. Behavioral data delves into how ideal users make purchasing decisions and interact with brands.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Mind the Product

SEPTEMBER 23, 2019

This assurance is carried forward when the users move on to the app’s features for the first time. Brands and product teams try to achieve many different goals during the onboarding process, but one common goal is to ask and receive user-level permissions. Permission Priming.

User Testing 156

User Testing Research Software Customer Experience Reference 156

Mixpanel

FEBRUARY 10, 2021

Adoption metrics give you a view into the user experience, but from a different perspective than usage metrics. They focus on how your users adopt the product and how they react to a new feature or service. Customer satisfaction impacts not only your other key metrics but also your company’s brand. Adoption metrics.

Data Visualization 145

Data Visualization Systems Review Customer Experience Reporting Tools 145

Amplitude

SEPTEMBER 21, 2020

Awareness: When users know about your product, and you have their attention. Interest: When users start interacting with your product in a meaningful way. Desire: When users experience the value of your product and are motivated to convert. Action: When users convert. B2B SaaS Funnel Analysis.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. Hyper- personalize in-app communication and customer experiences.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

The Product Coalition

JUNE 30, 2021

In the end, the conclusion that nobody in the business world can disagree with is that irrespective of the size and niche, every business needs a mobile app representing a brand. App users having a day in and day out relationship with the app are likely to be more loyal to the brand than web users.

Feedback Software 90

Feedback Software Artificial Inteligence User Testing Customer Experience 90

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. Liam: You’ve launched a brand new podcast called Value Paths. This isn’t the first we’ve heard from Samuel.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Although you can’t measure customer confidence, NPS surveys and upsell rates are great metrics to see how many customers trust your brand.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98