Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 20, 2022

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. WoM marketing improves brand visibility by getting many people to talk about your brand. WoM marketing also builds trust in brands by providing proof of their usefulness.

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 145

Startups Strategy Technical Review B2B 145

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

AUGUST 25, 2020

The democratization of software adoption doesn’t necessarily work at scale. It’s one thing to buy a time-tracking app, and it’s another thing to buy a complex piece of software that’s expensive. Democratizing the adoption of software. So people come back often with different states of knowledge.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

JUNE 28, 2020

We had just signed up a travel brand that requires us to do something entirely different from what we’ve experienced with some of our real estate brand. While the designer was busy sketching out the interface and other web pages, the dev was equally busy coding the dashboard and figuring out the integrations.

Data Visualization 131

Data Visualization Technical Review Software Review Product Manager 131

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? If you work on a B2B product, you have both customers and users. If you work on software that your internal colleagues use (e.g.

User Testing 248

User Testing Reporting Tools Customer Experience User Friction 248

Userpilot

APRIL 19, 2022

Like every other B2B buyer, it’s important to research a product before committing to it, especially in this case that you can’t try out Pendo NPS for free. Pendo’s paid plans are upwards of $2,000-$5,000 per annum based on online reviews. Some reviews suggest it can be way more. Pendo pricing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. With Userpilot, you can apply these strategies without having to code. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. So why not try a demo to see for yourself?

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Meet the mentors….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Alchemer Mobile

JULY 30, 2019

Here are the seven most important A/B tests that top brands run to drive revenue. Here are the habits of 100 customer-centric companies from ten industries including Retail, Finance, Healthcare, B2B, Software, Hospitality, Insurance, Telecom, Manufacturing, Agriculture. via Bloomberg]. A/B testing is the key to retail success.

Customer Experience 138

Customer Experience User Testing Feedback Software Customer Feedback 138

Product Innovation Educators

SEPTEMBER 2, 2024

For instance, a mechanical pencil designed for architects might command a much higher price than a standard pencil due to its precision, comfort during long drafting sessions, and specialized features like integrated scale rulers. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

JUNE 2, 2024

Luckily, we’ve listed the 17 best product-led growth software in the market. We’ve included key features, user reviews, and pricing to help you decide. No-code, all-in-one solution for product adoption throughout a customer’s lifecycle. Customizable in-app brand experiences and product tours. Userguiding.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. These companies will help you build a user-friendly software that allows you to manage your financial activity efficiently. The financial industry is not an exception.

Analytic Tools 80

Analytic Tools Research Software Software Developers Software Development 80

Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Just reviewing the good and bad is not enough. Bake in Continuous Improvement.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JULY 6, 2023

TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. Design surveys to match your brand aesthetics. Pros & Cons Pros: You don’t need to code to get the most out of it.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Mironov Consulting

MARCH 26, 2022

At least in the B2B software product world, I haven't found that to be true. Things I frequently hear from B2B field/sales organizations: "Product doesn't understand how important this is.  They Which top initiative should we postpone for today's brand-new item?" Eventually, the CEO gives up.

Analytic Tools 145

Analytic Tools Data Visualization Reporting Tools Customer Experience 145

Userpilot

JULY 15, 2022

Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Make use of branded conference swag to promote your company at conferences and raise positive awareness. The things they say about your brand are often beyond your control.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

FEBRUARY 3, 2023

Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Build a customer journey map to make sure you’re hitting all the touchpoints and understanding how customers engage with your brand at every moment. Creating user segments in Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

JANUARY 27, 2021

We’re talking about a brand that’s famous for creating seamless user experiences. What about brands that prospects see for the first time? What about software solutions they have to review based only on a single web page? Simplifying software use for all ages. How much does it matter? How to communicate it?

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Once you create a user persona, you can leverage Userpilot to segment it and target your in-app product strategies without coding. Fran seeks more robust reporting features and integrations with popular accounting software.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Don’t Abandon the Basics.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Intercom, Inc.

JULY 9, 2020

But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And that’s resulted in more direct visits from people, but also in more brand searches. We also did a lot of co-marketing.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Although you can’t measure customer confidence, NPS surveys and upsell rates are great metrics to see how many customers trust your brand.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98