Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Most people split the product adoption process into five stages.

Feedback Software 87

Feedback Software Research Software User Testing Onboarding KPIs 87

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Coalition

AUGUST 2, 2018

Industry is organized by The Product Collective , an organization founded in 2014 to bring product managers together and build communities, especially outside of Silicon Valley. The event includes presentations by featured speakers as well as working sessions focused on achieving specific goals. See you there!

Events 60

Events B2B UX Workshop 60

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical.

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 106

Technical Advisors Product Research Analytic Tools User Testing 106

Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. In this way, the free plan gives users a taste of what the product has to offer and incentivizes them to upgrade to a paid program.

Feedback Software 87

Feedback Software Analytic Tools User Testing Data Visualization 87

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Creating user segments in Userpilot.

Analytic Tools 88

Analytic Tools User Testing Research Software Feedback Software 88

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Or, as a product manager, how have you found it working with non-product people?

Product Research 158

Product Research Weak Development Team User Testing Embedded Analytics 158

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? Asana product announcement example.

Research Software 87

Research Software Onboarding KPIs Product Research User Testing 87

Userpilot

MAY 30, 2023

Triggered in-app so users don’t have to leave your product to answer (and see them in the right context). Designed according to your brand aesthetics so it blends with the product UI. Triggering surveys based on the user’s actions, milestones, and product behaviors. Properly automated with specialized software.

Customer Feedback 69

Customer Feedback User Testing Feedback Software Product Research 69

Product Innovation Educators

SEPTEMBER 2, 2024

By consistently probing deeper with “why” questions, product managers can uncover insights that lead to breakthrough innovations and products that truly resonate with customers. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog. Social media channels.

Analytic Tools 83

Analytic Tools Research Software Feedback Software Data Visualization 83

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Typically, large-scale research techniques are used to create customer segments.

User Testing 88

User Testing Research Software Customer Experience Feedback Software 88

Ronke PM

OCTOBER 5, 2023

Technical support teams also foster strong relationships with power users and willingly connect them with the product management team. These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Customers who buy your product expect to receive its value as quickly as possible. You can segment users based on user and company data, user feedback, feature usage, event occurrences, etc.

Analytic Tools 86

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 86

Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JULY 16, 2021

A customer satisfaction survey is a questionnaire you can use to learn more about your customers’ perceptions about: Your product or services. Your brand. Product-Market Fit (PMF). More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Take a look at the statistics: According to research by Oracle, 74% of high-level managers are certain that customer experience influences how actively buyers turn into brand advocates. Less words, more data.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

The Product Coalition

MAY 24, 2018

With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. Spread across the Asia and Pacific region, they not only have day jobs in product management, but also often write blogs, teach, and/or organise events for the community. Who else should be added to this list?

Product Manager 60

Product Manager Product Management Banking Software Engineering 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

DECEMBER 20, 2020

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. NDR is often a litmus test for the company’s product-market fit, value proposition, and growth efficiency, all in one. Often we see: Product teams build features.

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 73

B2B Research Software Feedback Software Customer Experience 73

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? Unsubscribe any time. It is yours.

Research Software 10

Research Software Feedback Software User Testing Finance 10

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Lenny Rachitsky

SEPTEMBER 3, 2024

Compared with more complex models like B2B SaaS or marketplaces, these businesses can launch faster with less capital for many reasons: no sales teams, rapid purchasing cycles, high gross margins with low marginal costs to serving additional subscribers, and turnkey global distribution, payments, and support tools through the app stores.

User Testing 105

User Testing Framework Feedback Software Onboarding KPIs 105

Userpilot

MAY 20, 2024

After writing a few lines of product copy, you can rephrase, shorten, or expand it to better resonate with your audience. Userpilot enables you to refine the product copy with an AI assistant. Event tracking : Userpilot tracks different in-app interactions such as clicks, hovers, and form infills. Setting up events in Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 8, 2022

Acting on these can improve your product experience considerably. This will boost customer loyalty to your company and brand. If you don’t implement feedback loops into product development from the very beginning, you risk developing a product that nobody will ever use or be willing to pay for. Custom events in Userpilot.

Product Research 84

Product Research Feedback Loop User Testing Feedback Software 84

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. 5 out of the top 10. The internet culture supply chain.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Purchase process. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MAY 17, 2024

TL;DR Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. It offers various features, including event segmentation, funnel analysis, user cohorts, and retention analysis.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 85

Product Marketing Marketing Research Software Feedback Software 85

Userpilot

NOVEMBER 25, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Amplitude is a powerful analytics tool that gives organizations in-depth, real-time insights into product usage and user behavior. It’s particularly valuable for B2B companies and helps minimize churn. Pricing plans of Heap.

Data Visualization 57

Data Visualization Analytic Tools Feedback Software Reporting Tools 57

Userpilot

APRIL 14, 2024

Here’s what makes Userpilot’s product analytics stand apart from Heap’s: Powerful segmentation capabilities : With Userpilot, you can segment users based on various factors, such as their feedback and interactions with tagged features and in-app experiences. User profile with top event data.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Userpilot

MAY 19, 2024

Certain features like product areas, data explorer, product engagement score, and resource centers are locked to the Starter plan or higher. Chameleon is a product adoption platform. In addition, it empowers product teams to create and manage dynamic in-product experiences. Chameleon is a product adoption platform.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

MARCH 14, 2024

Here’s what you should look for: Product usage insights : For an in-depth understanding of user experiences, ensure your tool captures in-app behaviors and tracks progression across various user journey touchpoints. Specifically, look for features like custom events, feature tagging, heat maps , and session recordings.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52