The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 135

Enterprise User Testing Feedback Software Technical Advisors 135

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. This shift moves us from brand promiscuity to brand loyalty. You never choose razor blades again.

B2C 221

B2C Customer Experience B2B Branding 221

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. If you are building for an enterprise product, you’ll most likely be liaisoning with someone from the sales team.

User Testing 253

User Testing Customer Feedback Customer Experience Product Management 253

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 21, 2019

When you think about how “traditional” enterprise-focused firms – think Microsoft, Oracle and IBM – sell software, it usually follows a well trodden formula: negotiations, long sales cycles and a “checklist” of features demanded by decision makers who seldom use the products they buy. Atlassian’s distribution flywheel.

Feedback Software 220

Feedback Software Customer Feedback Product Research Enterprise 220

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. I teach an outcome-focused brand of product management. And when we think about growth, if you work in a B2B context, I’m guessing that your company is really focused on landing large enterprise clients.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. She is currently leading a team of 5 product managers in managing a portfolio of products, which includes a B2B web app, web channel, and platform. Better Decisions.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. While they’ve tried leveraging CS and sales teams to put them in touch with the right individual within an enterprise customer account, that person is often not their main contact.

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Guy

JULY 12, 2018

One thing you hear might give you an insight on building the next great improvement to your product, or “even something brand new.” If you’re a B2B business then go to your customer’s office, some clients love that. Get a moral boost when you hear about how the customer loves your product. More About The Product Mentor.

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. What this means practice is that we apply the same experimentation model to all of our marketing activity, whether that’s content or brand marketing. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Intercom, Inc.

JUNE 28, 2018

This is especially true in B2B. Allowing an enterprise-level prospect to point-and-click purchase your software isn’t responsible. That’s why enterprise solutions usually require a call or demo before you talk about price. They care about our product and brand, and that’s a real competitive advantage for us.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. You don’t need to reinvent the wheel to make your brand stand out. Can you augment those tools with integrations?

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

MARCH 30, 2025

But with retargeting, you can re-engage those users who have already interacted with your brand but havent taken action yet. Short explainer videos, customer testimonials, and behind-the-scenes content can help users connect with your brand. One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. Best digital adoption solutions on the market for B2B companies. Userpilot – best digital adoption platform for enterprises.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

The Product Coalition

AUGUST 9, 2020

It goes without saying that to survive in the current market, small businesses and large enterprises may need a helping hand of a reliable software developer. After long hours of profiling on Clutch, GoodFirms, LinkedIn, Crunchbase, and many other B2B platforms and rankings, we have defined the top five software developers in Poland.

Analytic Tools 147

Analytic Tools Research Software Software Developers Software Development 147

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Product Talk

JULY 12, 2017

This case study will share how one company is adopting continuous discovery across the enterprise. This company builds both consumer and enterprise products. She is working on an enterprise B2B product. Continuous discovery requires weekly research activities that drive the pursuit of a desired product outcome.

Product Research 241

Product Research User Testing Data Visualization Research Software 241

Lenny Rachitsky

JUNE 18, 2024

” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders. But we’ve found the real world to be one of the most effective channels to grow and establish our brand. An OOH campaign aims to make your audience feel something now so that they remember your brand in the future.

Advertising 119

Advertising B2B Customer Experience Software Engineering 119

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

UX Planet

MARCH 15, 2025

But it helped to consider this through the lens of branding and sales. I have another friend who is a UX Researcher who focuses on developer advocacy for B2B software but isnt tied to a particular industry. In many cases, a niche developed organically by following a particular thread across multiple engagements.

Research Software 59

Research Software Marketing User Testing Weak Development Team 59

Intercom, Inc.

NOVEMBER 12, 2018

Just remember, even the most business-focused enterprise software products get usage out of office hours. If you are in the B2B space you can probably go a long way only supporting customers in English; as of 2018, Intercom had more than 30,000 paying customers in over 90 countries and only provides English language support.

User Testing 245

User Testing Feedback Software Customer Experience Customer Communications 245

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Industrial hardware and enterprise software can both be great business. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle. Sound Byte.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Bistro

MAY 17, 2016

Most of my experience is with B2B sales, and mostly of hardware, or hardware/software combinations. Often though, for early stage companies, it is difficult to justify this distribution model, as your growth phase usually requires focused marketing and brand awareness building to gain traction. So keep that in mind when reading this.

Customer Experience 150

Customer Experience Enterprise Advertising B2B 150

The Product Coalition

JANUARY 18, 2022

In other words, a supportive hand for all kinds of businesses, from retail e-commerce to B2B software. Live helper chat Open source live Support chat for your website Image Source: livehelperchat.com Live Helper Chat is an open source platform that has created an image of being highly reliable to scale for any enterprise usage.

Feedback Software 146

Feedback Software Customer Communications Software Review Data Visualization 146

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

Feedback Software 12

Feedback Software Data Visualization Onboarding KPIs B2B 12

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224