Remove B2B Remove Branding Remove Dashboard Remove Messaging
article thumbnail

Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

article thumbnail

15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Segmentation Models: Ultimate Guide (Types, Strategy & Tools)

Userpilot

Personalized interactions based on customer segments enhance satisfaction, build customer loyalty , and encourage brand advocacy. Improved customer loyalty and overall satisfaction When you tailor your interactions with personalized messaging to meet the specific preferences of each segment, users feel more valued and understood.

article thumbnail

6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

article thumbnail

How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Feature & Events Dashboard in Userpilot. You can even create custom dashboards and track all relevant activation and adoption metrics and reports from one place.

article thumbnail

12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

ActiveCampaign is a marketing automation platform that enables targeted email and SMS campaigns, personalized messaging, chatbots, and campaign performance analysis. Create custom reports and dashboards. Userpilot dashboard. Customization, so you can adjust colors, fonts, and images to align surveys with your branding.

article thumbnail

Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement

Mixpanel

So to solve this, we figured out our users by persona, and we sent messages about their sales activity that would be relevant to them. Eventually we found users making their own analyses instead of dropping off, because of these relevant messages. Mixpanel: Seelk is in a transitional phase, moving from agency to SaaS.