B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. They need to feel a connection with a brand at a more personal level.

B2B 78

B2B Marketing Data Visualization User Testing 78

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 88

Feedback Software Analytic Tools B2B Embedded Analytics 88

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Referral-driven, so users get rewarded for bringing more customers to your brand. Usually, from a scale of 0 to 10.

User Testing 92

User Testing Feedback Software Research Software Analytic Tools 92

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. 17 B2B customer engagement strategies for each stage of the user’s journey.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 85

Feedback Software Data Visualization Analytic Tools User Testing 85

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. Best digital adoption solutions on the market for B2B companies. Late majority. Evaluation.

Feedback Software 88

Feedback Software Research Software User Testing Onboarding KPIs 88

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. They always ask do they need to do everything themselves or only something for the brand creation. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 130

Startups Strategy Technical Review B2B 130

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. Differentiate your business with CX. Website optimization. What is this company selling?

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Userpilot

AUGUST 12, 2024

TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. He is an expert in helping early-stage B2B startups position their product and rewrite their homepages with sharper positioning and messaging. Messaging and positioning compose your brand identity.

Messaging 90

Messaging Positioning Data Visualization User Testing 90

Lenny Rachitsky

AUGUST 13, 2024

She is, today, talking about this methodology in her book, specifically for B2B SAAS growth stage/scale-ups. Not everybody, but a lot of direct-to-consumer brands or e-commerce brands do, where they see customer service as a way to really drive growth through customer loyalty. An interesting or unusual client?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Gainsight

SEPTEMBER 5, 2019

Four out of five B2B companies expect to compete based on CX alone. It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Unfortunately, B2B orgs can’t expect to compete in this reactive model. B2B organizations can’t afford to treat every customer the same. But will they actually?

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Product Management University

NOVEMBER 2, 2017

The B2B Product Manager Magazine October 2017 is now available. Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

Demo 200

Demo Magazine Certifications B2B 200

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

User Friction 129

User Friction Customer Experience B2C Data Visualization 129

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. This shift moves us from brand promiscuity to brand loyalty. You never choose razor blades again.

B2C 221

B2C Customer Experience B2B Branding 221

Userpilot

SEPTEMBER 10, 2024

Uncovers valuable insights : Analyzing customer behavior across segments unlocks insights you can use to refine product strategies and improve brand loyalty. Firmographic segmentation : Suited for B2B contexts, it classifies businesses by characteristics like size, industry, and location. Demographic user segmentation with Userpilot.

Research Software 81

Research Software Data Visualization Marketing Customer Experience 81

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. link] Ad videos for brand awareness and conversion growth Want to add a little sparkle to your video ads but aren’t sure you’ll be understood? Don’t ditch that idea!

Customer Experience 124

Customer Experience Advertising User Testing Customer Feedback 124

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 165

User Testing Product Research Customer Feedback Customer Experience 165

Sequent Learning

JULY 13, 2018

Unless it’s a luxury brand or something equivalent, you won’t pay a penny more than you have to. In the B2B world, the customer is often personified, as in “the customer asked for….” The post How To Optimize B2B Pricing appeared first on Sequent Learning Networks.

B2B 40

B2B User Testing Customer Experience Product Research 40

Mixpanel

MARCH 16, 2020

The agency side focuses on helping business figure out how to get started on Amazon, how to run their current brands on Amazon better, and provide ongoing strategy and support. The post Metrics that matter to Seelk: How B2B eCommerce companies can measure user engagement appeared first on Mixpanel.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Intercom, Inc.

JULY 26, 2022

Ideally, conversions involve users subscribing to your services, engaging with your brand, and spending money on your products. . the end of the day, a strong conversion rate tells you that you’re doing something right: your users are engaging with your brand as you’d hoped, and your marketing and design is working as intended. .

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . Marketing campaigns aimed at brand exposure and demand generation grow a company’s prospect and lead pools. .

B2C 118

B2C Advertising Customer Experience B2B 118

Intercom, Inc.

APRIL 14, 2022

Laurie has a wealth of experience in digital transformations across consumer and B2B brands building experiences that convert to business results. Declan brings strong leadership, operational savvy, and a focus on people and customers to the VP role for Customer Support. Welcome, Laurie Borgen, VP of Digital Marketing.

Leadership 129

Leadership B2B Customer Experience Branding 129

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Companies with decades of industrial hardware success often have trouble adapting their standard operating procedures to digital offerings.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

JULY 18, 2024

According to our benchmark report that pulled data from 229 B2B SaaS companies, the average NPS is 35.7, Customer Acquisition : Promoters can become brand advocates, driving new customer acquisition through word-of-mouth. For our NPS benchmark report for 2024, we studied 229 B2B SaaS companies to learn about their NPS performance.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Intercom, Inc.

AUGUST 31, 2022

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. Every brand can be successful on social media. Respond as fast as possible.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. found something interesting to add to this debate.

User Testing 98

User Testing B2C Reporting Tools Customer Experience 98

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? They all had the same playbook, but there was one problem – it wasn’t built for the modern human.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211