Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Guy

JULY 18, 2019

Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. Hence, I am best suited as a Product Owner.

Weak Development Team 344

Weak Development Team B2C Customer Experience Advertising 344

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift.

User Testing 253

User Testing Customer Feedback Customer Experience Product Manager 253

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Intercom, Inc.

NOVEMBER 12, 2020

As we saw last week, however, many of these emerging new shopping habits were already starting to form long before the pandemic, thanks to the rising influence of SaaS and B2B on retail. Learning from B2B. This shift moves us from brand promiscuity to brand loyalty. You never choose razor blades again.

B2C 221

B2C Customer Experience B2B Branding 221

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. They always ask do they need to do everything themselves or only something for the brand creation. They always ask do they need to do everything themselves or only something for the brand creation.

Startups 144

Startups Strategy Technical Review B2B 144

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. What this means practice is that we apply the same experimentation model to all of our marketing activity, whether that’s content or brand marketing. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Referral-driven, so users get rewarded for bringing more customers to your brand. Usually, from a scale of 0 to 10.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JANUARY 17, 2023

Enhance retention : A seamless customer experience motivates customers to stick with your brand. It’s also one of the factors that lead to increased brand loyalty and word of mouth. A customer touchpoint is any interaction prospects customers have with your brand. What causes customer friction?

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

The Product Guy

MARCH 16, 2018

Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. She is currently leading a team of 5 product managers in managing a portfolio of products, which includes a B2B web app, web channel, and platform.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 176

User Testing Customer Feedback Product Research Customer Experience 176

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? They all had the same playbook, but there was one problem – it wasn’t built for the modern human.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. Best digital adoption solutions on the market for B2B companies. Late majority. Evaluation.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Intercom, Inc.

JUNE 10, 2020

Before Intercom, which is a customer communications product for businesses (in other words it’s a B2B product), I spent most of my career working on consumer products like Gmail and YouTube. Having never worked on B2B products, I had zero product judgment in this domain. I was wrong, and I made mistakes. There was no other way.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Lenny Rachitsky

JUNE 18, 2024

” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders. But we’ve found the real world to be one of the most effective channels to grow and establish our brand. An OOH campaign aims to make your audience feel something now so that they remember your brand in the future.

Advertising 120

Advertising B2B Customer Experience Software Engineering 120

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.

Engineering 177

Engineering Marketing B2C B2B 177

The Product Guy

JULY 12, 2018

One thing you hear might give you an insight on building the next great improvement to your product, or “even something brand new.” If you’re a B2B business then go to your customer’s office, some clients love that. Get a moral boost when you hear about how the customer loves your product.

Customer Feedback 258

Customer Feedback User Testing Product Manager Product Management 258

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.

Presentation 185

Presentation Events User Testing User Friction 185

Intercom, Inc.

MARCH 21, 2018

They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. Want to learn more about how to build your brand and sell more products in a non-spammy way?

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223