Remove Automotive Remove Positioning Remove Weak Development Team
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If I Were Building a Product Marketing Organization From the Ground Up

Product Management University

Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team. The ideal team size versus the budget you’ll end up with. Here are my top 5 building blocks.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does.

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Business Acumen

The Product Bistro

Let’s assume that they could build the truck at a total cost of $14,000, and that the dynamics of the automotive dealer network apply, and about $3K of dealer incentives are needed to move the trucks. One does not need an MBA to realize that this is a poor strategic decision. A short cab, 3.3L Swinging back to smartphones.

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In Scope for My Role?

Mironov Consulting

Let’s imagine a Director of Product responsible for a portfolio, with 5 product manager direct reports matched to 5 stable maker teams.    Some are top-down command-and-control, others are freewheeling or consensus-driven or chaotically leaderless or run by a CEO who had a bad childhood. 

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What is Self-Awareness and why Should you Care?

Mind the Product

Ford’s glory days as one of America’s top automotive companies were a distant past, and the company was staring at $17 billion losses. In just over five years, Ford was reporting $20 billion in profits and was the only automotive company in the US to avoid a government bail-out. What is Self-Awareness Anyway? hurt coordination by 46%.

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Data-Informed Retrospectives

The Product Coalition

The second stage refers to gathering data so that the Scrum Team can have data-informed Retrospectives. As I have observed in practice, many Scrum Teams either limit the data gathering part of the Retrospective, thus lacking vital information. The Scrum Team identifies the most helpful changes to improve its effectiveness.