Automotive Marketing Technical Review 
The Product Coalition
NOVEMBER 12, 2024
While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. The product strategy was sound, but we hadn’t translated it well.
The Product Coalition
JUNE 14, 2020
Lessons from big money tech failures An opinionated analysis of why some hyped products failed Last year, I did a talk, as part of orienting a team of automotive executives in modern way of iterative working, challenging the prevailing belief that perfect pre-planning backed by big money will always be a clear winner.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
The Product Coalition
OCTOBER 6, 2023
But what if the technology that hinders our communication at times could actually enhance it? Uses for Emotion AI Technology Mental health treatment According to a report from the National Institute of Mental Health, more than one in five citizens in the United States suffer from a mental illness. Automotive There are approximately 1.44
Mironov Consulting
MAY 18, 2024
Push internal recruiters hard, perhaps reviewing stacks of résumés together to clearly communicate what you’re looking for. If you’re not getting the candidates you need, go outside for a contingent search professional who focuses on product roles (not engineering or design or sales or marketing).
Modus Create
MARCH 14, 2023
We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. The results were incredible.
The Product Coalition
OCTOBER 19, 2020
Companies can slash operations costs because they no longer have to account for infrastructure, office space, seat costs and technology for the new team. Their list of services spans mobile apps and web development, Salesforce CMS solutions, digital marketing, IoT and AI, and testing and quality analysis.
Expert insights. Personalized for you.
81 
Let's personalize your content