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Product Roadmapping: Frequent Challenges Automotive Manufacturers Face

Gocious Blog

In the dynamic landscape of automotive manufacturing, product roadmapping software is a crucial tool for innovation and success. From rapid technological advancements to market demands, automotive manufacturers must navigate a complex web of factors to make successful products, and roadmaps can help make it happen.

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Bridging the Gap Between Market Demands and Product Strategy in Automotive Manufacturing

Gocious Blog

The automotive industry is in the midst of rapid transformation driven by several factors that complicate product development, including customer behaviors, technological advancements, and the pressure to diversify.

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How PRM Software Can Help Automotive Improve Product Roadmap Strategy

Gocious Blog

From gas-powered cars to hybrid and electric models, automotive companies offer multiple types of vehicles in their product lines. Product planning is essential to ensure that their offering remains current and relevant in the market.

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The Most Disruptive Trends in Automotive Software Development in 2019

The Product Coalition

Digital transformation processes are happening across all industries and the automotive sector isn’t an exception. The last year was challenging for automotive sales, showing no increase in sold units at all, according to Statista. Only Uber’s market value as of May 2018 increased to the impressive $72 billion.

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If I Were Building a Product Marketing Organization From the Ground Up

Product Management University

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. The product strategy was sound, but we hadn’t translated it well.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.