Automotive Enterprise Marketing 
Product Management Unpacked
JULY 11, 2019
Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies. Hiring them from the market could satisfy your company’s needs for a while. Demand for product managers will not stop in the foreseeable future.
Product Talk
OCTOBER 2, 2024
The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. Yury’s next step? This takes ages and often goes nowhere,” admits Yury.
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The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
Mind the Product
SEPTEMBER 21, 2018
More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. By combining the right approach with measured investment and patience, enterprises can gain traction with multi-sided marketplaces. times faster year-over-year than Amazon.).
Modus Create
OCTOBER 4, 2022
It is creating a customer-centric digital ecosystem in the automotive industry. Pat, Andreas, and Florian also discuss several innovation challenges that large enterprises face — from dealing with regulatory compliance to reaching traditional customers with digital channels. Automotive industry is highly regulated with long lead times.
TIBCO - Thought Leadership
JUNE 10, 2020
Combining our experiences and insights, we delivered an accessible roadmap of how TIBCO Data Virtualization can help enterprises connect their data to drive greater business value. We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business.
Modus Create
FEBRUARY 22, 2023
Innovation labs remain a popular way for large enterprises to accelerate digital transformation. With AVP, Audi’s marketing team doesn’t need to fly to exotic locations, hire a movie crew, and shoot expensive commercials. The fail fast mantra has enabled several businesses to move fast and disrupt their markets.
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