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Conversations with Chief Innovators: Audi Business Innovation

Modus Create

In the first episode, we bring two leaders from Audi Business Innovation (ABI) — Andreas Sicheneder , CEO, and Florian Beck , global website platform lead. . It is creating a customer-centric digital ecosystem in the automotive industry. Our complete product development process revolves around customer feedback.

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Product Positioning for Product Managers

Department of Product

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

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8 Best Customer Intelligence Tools for Actionable Insights

Userpilot

However, with so many customer intelligence tools available, how do you select the right one? If you’re in two minds about which customer intelligence software to use, we’ve got you covered. In this article, we’ll take you through a list of the top customer intelligence tools.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. The data is decentralized: all users of the blockchain have access to the registry.