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“Software eating the world” creates a growing need to educate product managers.

Product Management Unpacked

What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

Education 217
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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. In many cases we can’t reach them in-app because of the nature of our product.”

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Conversations with Chief Innovators: Audi Business Innovation

Modus Create

It is creating a customer-centric digital ecosystem in the automotive industry. Pat, Andreas, and Florian also discuss several innovation challenges that large enterprises face — from dealing with regulatory compliance to reaching traditional customers with digital channels. Automotive industry is highly regulated with long lead times.

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Connecting Data is a Team Sport

TIBCO - Thought Leadership

Combining our experiences and insights, we delivered an accessible roadmap of how TIBCO Data Virtualization can help enterprises connect their data to drive greater business value. So the “Group” term in your Connected Data Group brand is intentional. Yes absolutely. Our clients’ data opportunities and challenges are massive.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Greater trust in marketing campaigns Consumers are more attentive to brand ads when checking the information on packages. Is this product on the shelf organic?

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10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. An overwhelming majority (88%) of respondents said they had a positive impression of the company’s brand after engaging with its articles.

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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.